Heyflow Blog

Lead generation best practices, conversion marketing insights, company updates and proven tips for maximizing your Heyflow performance.

Mastering B2B lead gen: lessons and insights from Jacobs Coffee

Lead quality, qualification, metrics, and more: discover the success levers and recommendations from expert Marin Wrede at Jacobs to optimize your lead generation.

16 digital ad campaign examples

Explore 16 unforgettable digital advertising campaigns and learn how to craft your own with best practices, platform tips, and real brand examples.

The Hidden Threat to Your Funnels: What the Global Ad Fraud Report Reveals About Lead Generation Today

Don't let fake leads drain your budget! Discover how 25% of lead gen traffic is fraudulent and learn 5 red flags to spot it. Protect your funnels and optimize ROI with real-time fraud prevention.

What is a multi-step form? Benefits, best practices, and how to build one

Here's how to double your completion rates using multi-step forms. Learn UX tactics, conversion benchmarks, tested layouts, and how to build branded forms.

What is the foot-in-the-door technique? A guide for marketers

Learn how the foot-in-the-door technique works in marketing, why it's effective, and how to use it to increase conversions with real examples and tips.

What makes a great interactive landing page: 16 examples and a how-to guide

Explore 16 interactive landing pages packed with motion, quizzes, and smart UX — plus tips on what makes them convert.

How BOLT DMS used Heyflow to double leads and unlock £10M+ in pipeline

BOLT DMS doubled leads and unlocked £10M+ in pipeline for Excel Roofing using Heyflow. Discover how optimizing user experience can transform your lead generation.

What is a conversion rate and how to calculate it to maximize your leads

Discover what a conversion rate in marketing is, how to calculate it, and why it’s essential for a successful campaign. Boost your strategy today!

Social media recruitment strategies

Create interactive lead funnels, multi-step forms and customized landing pages that drive conversions and engage your website visitors—without writing any code.

European Accessibility Act (EAA): What it means for forms, funnels, and websites

The European Accessibility Act impacts websites, lead funnels, and interactive forms in 2025. Discover accessibility best practices and how to stay compliant.

How to generate leads for local business

Learn how to generate leads for local business through search engine optimization, leveraging local events, and more.