Heyflow Blog

Lead generation best practices, conversion marketing insights, company updates and proven tips for maximizing your Heyflow performance.

illustration of a pretty funnel with objects falling through it

Funnel Design: A guide to getting your funnel right

Discover the essentials of funnel design: Learn what a lead funnel is, why it's crucial to your marketing and sales, and how to craft one effectively.

What is Simple Mail Transfer Protocol (SMTP)? A complete guide

Learn about SMTP, its benefits, how it works, and why marketers use it. Discover how to set up a custom email server for personalized campaigns and lead gen.

How to optimize your landing page conversion rate in 5 steps

Landing pages letting you down? Learn how to maximize your conversion rates with our expert tips.

How Windmill Microlending more than doubled their number of loan applications

Discover how Windmill Microlending optimized its loan application process, doubling conversion rates while saving tens of thousands of dollars.

How to stand out with social media recruiting

Explore how to use social media for recruiting, understand its importance, and learn the best networks and optimization tips for standout results.

7 Lead generation strategies for the modern marketer

Discover 7 top lead generation strategies for modern marketers. Learn why a strategy is crucial and best practices to consider to boost your efforts.

How Book More Showings increased lead conversion rates for their real estate agency clients

Learn how Book More Showings boosted real estate lead conversions by 150%, cut lead costs by 57%, and halved lead funnel setup time with Heyflow.

Ad tracking demystified: Your essential Meta and Google Ads guide

Understand how tracking works in Meta and Google Ads, and learn everything about setup, event types, UTM parameters, remarketing, and tracking best practices.

The 5 best free form builders for 2024

Discover the top 5 free form builders for 2024, understand their key features, and learn what makes a great form builder essential for efficient data collection

How to create converting ad content and creatives for Meta and Google Ads

Learn how to create compelling ads for Meta and Google Ads with copy and creatives that improve your conversion rate and maximize engagement.

Formstack vs Heyflow: A comprehensive breakdown

Discover the essential differences between Formstack and Heyflow through our in-depth comparison and learn which form builder is the better match for your needs.

7 Outgrow alternatives to boost your conversions

Discover the top Outgrow alternatives to maximize your conversion rate with interactive content and find the best solution for your needs.

How to get more traffic to your flows

Discover the best channels for driving traffic to your heyflows effectively and maximizing engagement.

Heyflow Secures $16 Million in Series A Funding Round Led by Singular

Heyflow Accelerates Growth With $16 Million Series A Funding, Pioneering Conversions on Autopilot

A guide to digital ad campaigns – platforms, duration and budget

Learn the essentials of digital advertising campaigns, from selecting appropriate channels and platforms, to understanding what to consider when running them, and explore best practices for an effective campaign setup.

5 Jotform alternatives to maximize your form-building game

Explore five great alternatives to Jotform that can help you create engaging online forms and find the solution that suits your specific needs.

The best landing page builders for 2024: free and paid options

Learn what landing page builders are, why it makes sense to use one, how to pick one that’s right for you, and explore our recommendations for both free and paid options.

From bottleneck to breakthrough: How helpcheck mastered marketing efficiency

Find out how Heyflow enabled helpcheck to unblock their IT team and empower their Marketing team to optimize their efforts efficiently.

A guide to form builders and how to unlock their lead generation potential

Discover what form builders are, why you should use one, how you can take advantage of them to generate more leads, and what factors to consider when selecting one.

A complete guide to all things funnel builder software

Discover what funnel builder software is, its significance for your business, and the factors to consider when choosing one, plus our top three funnel builder recommendations.

The 5 best lead generation software tools for 2024

Learn what lead generation software is, discover its benefits and find out our top 5 recommendations for the best lead generation tools in 2024.

Everything you need to know about interactive forms

Learn what interactive forms are, why they matter and how you can use them to maximize visitor engagement and collect better data on your website.

Maximizing your leads through conversion rate optimization

Learn what CRO is, what influences your conversion rate, and how you can use CRO to enhance your lead generation

Interactive landing pages: How to build them, why they’re important, and examples

Learn what interactive landing pages are, how they can help your business, how you can easily create one yourself, and explore our examples of well-executed interactive landing pages.

Multi-step vs single-step forms: which should you choose and why

Discover the key distinctions between multi-step and single-step forms, explore their practical applications, and determine the ideal choice for your needs.

7 things you can test in your flow with our new A/B testing feature

Discover how to enhance your flow performance with these 7 A/B testing ideas using our new feature, and optimize your flows for better results.

How a legal tech company stays on top of a fast-paced market with Heyflow

Read how RightNow uses Heyflow to capitalize on emerging use cases and simplifies their claim review process.

A complete guide to modern website form design (with examples)

Create interactive flows, multi-step forms, lead funnels and customized landing pages that drive conversions and engage your website visitors — without writing any code.

The ultimate multi-step forms guide (with examples)

Create interactive flows, multi-step forms, lead funnels and customized landing pages that drive conversions and engage your website visitors — without writing any code.

Things marketers need to know: The foot-in-the-door technique

Learn what the foot-in-the-door technique is, what makes it so effective and how you can leverage it for your own marketing campaigns.

We raised a seed round: A good time to join Heyflow

We have raised a $6 million seed round led by Project A Ventures, with participation of our previous backers as well as several angel investors.

Goodbye Niro, Hello Heyflow

Niro is now Heyflow. Apart from the name, logo and domains, not much is changing. You don't have to do anything and everything will work as before.

Streamline your recruitment process

Using tools like Heyflow can serve to make recruitment more efficient and scalable without having to write a single line of code.

How Lemonade improved their customer experience to get more leads

6 tricks that the insurance giant used on their website to generate more leads and improve customer experience.