Heyflow Blog

Lead generation best practices, conversion marketing insights, company updates and proven tips for maximizing your Heyflow performance.

Mastering B2B lead gen: lessons and insights from Jacobs Coffee

Lead quality, qualification, metrics, and more: discover the success levers and recommendations from expert Marin Wrede at Jacobs to optimize your lead generation.

A guide to form builders and how to unlock their lead generation potential

Discover what form builders are, why you should use one, how you can take advantage of them to generate more leads, and what factors to consider when selecting one.

What is a conversion rate and how to calculate it to maximize your leads

Discover what a conversion rate in marketing is, how to calculate it, and why it’s essential for a successful campaign. Boost your strategy today!

Multi-step vs single-step forms: which should you choose and why

Discover the key distinctions between multi-step and single-step forms, explore their practical applications, and determine the ideal choice for your needs.

7 things you can test in your heyflow with our new A/B testing feature

Discover how to enhance your heyflow's performance with these 7 A/B testing ideas using our new feature, and optimize your funnel for better results.

A complete guide to modern website form design (with examples)

Create interactive flows, multi-step forms, lead funnels and customized landing pages that drive conversions and engage your website visitors — without writing any code.

The ultimate multi-step forms guide (with examples)

Create interactive flows, multi-step forms, lead funnels and customized landing pages that drive conversions and engage your website visitors — without writing any code.

Things marketers need to know: The foot-in-the-door technique

Learn what the foot-in-the-door technique is, what makes it so effective and how you can leverage it for your own marketing campaigns.

We raised a seed round: A good time to join Heyflow

We have raised a $6 million seed round led by Project A Ventures, with participation of our previous backers as well as several angel investors.

Goodbye Niro, Hello Heyflow

Niro is now Heyflow. Apart from the name, logo and domains, not much is changing. You don't have to do anything and everything will work as before.

Streamline your recruitment process

Using tools like Heyflow can serve to make recruitment more efficient and scalable without having to write a single line of code.