Best ecommerce funnel builders: 2025 Buyer’s guide

Overview: 7 Best ecommerce funnel builders compared

 #1. Heyflow

Heyflow is a no-code form builder built for ecommerce brands that want high-converting, interactive funnels. From guided product quizzes to full checkout pages, you can design and connect every step without writing code. You can capture leads, calculate prices, collect payments via Stripe, and automate post-purchase actions.

Heyflow’s drag-and-drop builder and conditional logic make it ideal for personalized product journeys or multi-step ecommerce funnels. With built-in analytics, ad pixel tracking, and native integrations, it helps growing businesses boost conversion rates and scale their marketing and sales.

Best all-in-one sales funnel software for paid campaigns and conversion-focused marketing efforts

Heyflow is built for businesses that rely on paid advertising to acquire customers — especially when personalization and qualification are key to conversion.

Use Heyflow if you:

• Run performance or social ad campaigns on Meta, TikTok, LinkedIn, or Google, and want to turn low-intent traffic into qualified leads

• Need to collect personal data (like skin type for beauty brands, location for real estate, or energy usage for solar providers) to tailor products or pricing

• Operate in industries like solar, real estate, finance, fitness, insurance, or recruiting, where lead quality matters more than volume

• Are an agency or social recruiting agency building funnels for multiple clients and need a fast, white-label setup

Heyflow key features

Strengths and limitations

 Pricing

Add-on bundles (optional, monthly):

• Design bundle: $70 — full brand design control

• Insights bundle: $50 — analytics and A/B testing

• Security bundle: $35 — enhanced data protection

• Success bundle: $115 — priority support and onboarding

• Collaborator accounts: $35/account — add team members

• Coding bundle: $115 — custom JS, HTML, and developer access

• Conversion bundle: $60 — Stripe payments, validation, and maps

• Advanced integrations: $60 — expands CRM and ad platform connections

Note: Heyflow doesn’t offer a free plan but includes a 14-day free trial 

User reviews

Users consistently highlight Heyflow’s balance between creative flexibility and measurable performance, noting that it helps them design faster, test smarter, and deliver smoother customer experiences across paid funnels.

Taylor Housden, Founder, Bolt DMS shares, “With Heyflow, we removed friction, added clarity, and delivered a user experience that respected the customer’s time. It’s one of the most impactful changes we’ve made to any campaign.”

While Julian Steins, Head of Projects, Vertigo Media, says,  “With a builder like Heyflow, we have the possibility to do something more creative and dynamic.”

#2. ClickFunnels

ClickFunnels combines storefront management and sales automation into one platform, letting users build complete ecommerce funnels with native carts, checkout, and upsell logic. It supports physical and digital products, allowing merchants to create store pages that tie directly into high-converting funnel sequences. 

The add-to-cart, order bump, and post-purchase tools are designed to increase the average order value and drive repeat sales without the need for third-party apps. 

Best sales funnel software for complete ecommerce funnels and upsell flows

Use ClickFunnels when you:

• Want to create sales funnels with a built-in shopping cart, upsells, and payment processing tools

• Need a drag and drop builder that combines landing page building, lead capture, and checkout in a single platform

• Want to build complex sales funnels or membership sites without coding or multiple plugins

ClickFunnels key features

Strengths and limitations

Pricing

User reviews

Users appreciate ClickFunnels for its all-in-one sales funnel builder that combines landing pages, email automation, and checkout tools in one platform. 

However, some users point out that ClickFunnels has a learning curve and can be expensive for smaller teams. As one reviewer noted, “The price can be high, especially if you’re just starting out.” Others mention that page load speeds and design flexibility could be improved, especially compared to more open builders like WordPress.

#3. CartFlows

CartFlows is a WordPress sales funnel builder designed for WooCommerce users who want to create complete, high-converting funnels inside their existing online store. It replaces the default WooCommerce checkout with a customizable Store Checkout and supports one-click upsells, downsells, and order bumps to increase average order value. 

Using a drag-and-drop builder, merchants can design landing pages, checkout flows, and post-purchase offers with Elementor, Gutenberg, or Divi. 

Best funnel builder for WooCommerce stores that need checkout and upsell optimization

Use CartFlows when you:

• Want to create sales funnels using familiar page builders like Elementor, Divi, or Gutenberg

• Need to improve checkout conversions with one-click upsells, order bumps, and pre-checkout offers

• Prefer to stay within the WordPress ecosystem while still using advanced marketing automation features

CartFlows key features

 Strengths and limitations

Pricing

User reviews

Users appreciate CartFlows for making it easy to build sales funnels directly inside WordPress without needing technical skills. 

However, some users mention a few drawbacks. Ramiro T. notes “customer service and support were slow to resolve compatibility issues,” while others mention page speed drops and limited analytics in the free version. One reviewer also raised concerns about subscription cancellation transparency.

#4. FunnelKit

FunnelKit is a WooCommerce-native sales funnel builder that lets you create optimized landing pages, checkout flows, and upsell funnels aligned with landing page design best practices. It replaces the default WooCommerce checkout with fast, customizable templates and adds slide-out carts, one-click upsells, and order bumps to increase average order value and conversion rates.

Best sales funnel builder for WooCommerce users focused on analytics and conversion rates

Use FunnelKit when you:

• Need a funnel builder that works natively with WooCommerce products and payment gateways

• Want to create sales funnels that include slide-out carts, order bumps, and one-click upsells/downsells to improve average order value

• Plan to add marketing automation for lead capture, email workflows, and abandoned cart recovery through FunnelKit Automations

FunnelKit key features

Strengths and limitations

 Pricing

User reviews

Charles Q. notes, “We use it to build landing pages and promote add-on sales; it integrates easily and works flawlessly.” On the downside, a few reviewers mentioned issues, like session timeouts, limited training materials, and small setup hiccups with payment processing.

#5. Kartra

Kartra combines landing pages, email marketing, and checkout management in a single platform. Designed for creators and online businesses, it supports hosted, embedded, and pop-up checkouts with Stripe Connect (Apple Pay, Google Pay, Klarna) and PayPal integrations. You can map and simulate entire sales funnels, set up upsells, downsells, and order bumps, and run A/B tests across assets.

Best sales funnel builder for email marketing and course creators

Use Kartra when you:

• Want to create sales funnels that include built-in checkout pages, email marketing, and payment processing

• Need funnel mapping, A/B testing, and real-time analytics in a single dashboard

• Prefer to manage marketing automation, lead capture, and affiliate management inside one platform

Kartra key features for ecommerce funnels

Strengths and limitations

Pricing

User reviews

People like Kartra for its all-in-one setup that combines sales funnels, checkouts, email marketing, and membership tools in one dashboard. Users such as Jessica S. call it “the machine behind my business,” highlighting how it saves time and money by replacing multiple tools. 

However, reviewers like Gonzalo J. also mention a few drawbacks. Some find the page builder slow and say the mobile experience could be improved. Others report minor bugs and a learning curve when setting up campaigns. Overall, Kartra is appreciated for convenience, but not simplicity.

#6. Systeme.io

Systeme.io helps small businesses and creators sell products and manage customer journeys with built-in order forms, checkout pages, and payment integrations. It supports both digital and physical products, letting users create pricing tiers, automate follow-ups, and track funnel performance without extra plug-ins. 

For eCommerce, Systeme.io can handle the sales flow — from offer to checkout — but shipping and fulfillment for physical products happen outside the platform. It’s especially popular among first-time sellers who want simple, affordable tools to launch and scale their online sales.

Best sales funnel builder for small businesses automating their marketing efforts

Use Systeme.io when you:

• Want to create sales funnels fast with templates, order forms, and Stripe/PayPal checkout

• Sell digital products, courses, or memberships and don’t need built-in shipping workflows

• Prefer an integrated landing page builder, marketing automation, and lead capture in one place

Systeme.io key features

Strengths and limitations

Pricing

User reviews

People appreciate Systeme.io for its simplicity and affordability. Users like Yogesh P. call it “a rare tool that actually delivers what it promises”, praising how everything works in one place. 

However, a few reviewers mention that design customization is limited. Others say templates are functional but lack visual flair for advanced branding.

#7. Octane.ai  

Octane.ai is a Shopify-native quiz funnel builder that helps eCommerce brands personalize product recommendations and collect zero-party data — information customers share directly, such as their preferences or needs.  It enables guided selling through AI-generated quizzes that connect directly to Shopify checkout, Klaviyo, Yotpo, and other marketing tools. 

The platform focuses on creating interactive, logic-based quiz experiences that capture customer preferences and automatically segment audiences for email or SMS campaigns. 

Best sales funnel software for Shopify stores using quizzes

Octane.ai is ideal for:

• Brands that want to collect zero-party data to improve segmentation and ad targeting

• Teams using Klaviyo, Attentive, or Yotpo for email and SMS automation

• eCommerce stores in beauty, fashion, supplements, and wellness looking to personalize recommendations and product bundles

Octane.ai key features

Strengths and limitations

Pricing

User reviews

Users praise Octane AI for being an easy-to-use quiz funnel builder that helps Shopify stores personalize the shopping experience and increase conversions. 

However, some users mention limitations around customization. Others note integration challenges and a small learning curve for new users setting up advanced automations.

Now that we’ve compared the top tools, let’s take a look at why so many ecommerce brands are turning to quiz funnels to qualify leads faster and convert more shoppers.

Why are quiz funnels so hot in ecommerce in 2025?

A quiz funnel is an interactive form that guides shoppers through a short, personalized questionnaire and uses their answers to recommend products, capture leads, or segment audiences for future campaigns.

Here’s why they’ve become a must-have in the best ecommerce funnel builders:

• They make lead capture smarter: Brands gather valuable insights about preferences, goals, and purchase intent. That data powers better segmentation and more relevant email marketing campaigns later in the customer journey.

• They keep shoppers engaged: A quiz feels more interactive than a landing page or pop-up. It adds a layer of playfulness that reduces friction and drop-offs, which is a big win for conversion-driven sales funnel builders.

• They simplify decision-making: With so many product options, shoppers can be overwhelmed, AKA: decision paralysis. A quiz funnel is like a personal shopper, recommending products based on responses. This helps increase average order value and boost overall funnel performance.

• They attract high-quality leads: People who complete a quiz have already shown intent. When these contacts enter your sales funnel, they’re warmer, qualified, and easier to convert into paying customers.

• They integrate seamlessly with other tools: Modern sales funnel builder software and marketing automation tools now include quiz integrations. Data from answers can feed into your CRM, trigger nurture emails, or sync with analytics tools, like Google Analytics for funnel tracking.

• They supercharge ad performance: Marketers are using quizzes as the entry point for their marketing and sales efforts. Ads on Meta, TikTok, or Google Search drive users to a quiz that qualifies them before they ever reach a landing page, cutting ad waste and improving return on ad spend (ROAS).

When to use an ecommerce funnel

An ecommerce funnel is for any business that wants visibility into how shoppers move from discovery to checkout. Still, not every store needs one right away. Here’s a quick look at when a funnel adds value, and when you might skip it.

Ecommerce funnel examples

Not all funnels have to look like long forms or checkout pages. Some of the most effective ecommerce funnels use interactive, conversational experiences to qualify customers and guide them toward a purchase, just like this one built with Heyflow.

This pet insurance funnel greets users with a friendly message and a simple question. From there, the experience adapts dynamically, asking about the pet’s breed, age, location, and health before generating a personalized quote.

It’s quick, visual, and mobile-first, showing how an ecommerce funnel can collect valuable lead data while keeping the interaction light and human.

The verdict: Which ecommerce funnel builder scores best across all features?

Deciding which ecommerce builder to use depends on your workflow, goals, and audience. Here’s a quick guide:

• FunnelKit: Great for WooCommerce users who want checkout control, one-click upsells, and analytics without leaving WordPress.

• CartFlows: Suited for WooCommerce stores that rely on Elementor or Divi for custom funnel pages.

• Octane.ai: Designed for Shopify brands running guided quizzes and collecting zero-party data for personalized recommendations.

• Kartra: Strong option for creators and course sellers needing built-in memberships, checkouts, and automations.

• Systeme.io: Best for small teams that want an affordable, all-in-one sales and marketing platform.

If you’re looking for a funnel builder that combines creative freedom, detailed analytics, and ad-ready integrations in one platform, Heyflow is the complete choice. It’s built for performance marketers who want to turn clicks into conversions with flexible design, precision tracking, and personalization that scales.

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FAQs about ecommerce funnel builders 

Q1. Are all ecommerce funnel builders suitable for paid traffic campaigns?

No, some funnel builders, like Heyflow, are designed specifically for paid traffic optimization with built-in analytics, pixel tracking, and conversion testing. Others focus more on organic sales or email funnels. If you’re running paid ads, choose a tool that supports ad attribution, A/B testing, and lead validation.

Q2. Which features should I look for in a funnel builder for ecommerce?

Look for tools that offer customizable checkouts, one-click upsells, built-in analytics, and integrations with your CRM or ad platforms. Mobile optimization, logic-based personalization, and secure payment options like Stripe or PayPal are also must-haves for ecommerce funnels.

Q3. What makes Heyflow a top ecommerce funnel builder?

Heyflow combines design flexibility, ad platform integrations, and real-time analytics in one builder. It lets you create fully branded, mobile-ready funnels that connect directly to ad pixels and Stripe checkout, which is ideal for performance marketers who need fast, measurable results.

Q4. Can smaller ecommerce businesses benefit from funnel builders?

Yes! Funnel builders simplify lead capture, checkout, and follow-ups without the need for developers. Platforms like Systeme.io or CartFlows are affordable and easy to set up, helping smaller businesses boost conversions and automate sales with minimal effort.

Q5. Can I integrate funnel builders with my existing ecommerce platform?

Most modern funnel builders support direct integrations. For example, FunnelKit and CartFlows work within WooCommerce, Octane AI connects with Shopify, and Heyflow syncs data with HubSpot, Google Sheets, and Zapier. Integration ensures your funnels feed directly into your store, CRM, and ad reporting.