The best lead generation software for increasing leads in 2025

Top 8 best lead generation tools

Before we jump in, here’s a quick overview. 

1. Heyflow: Best for interactive forms, lead funnels and landing pages

Heyflow is your go-to platform for building interactive landing pages, forms, and lead generation flows – without any coding. 

With Heyflow, you can design personalized quizzes, product configurators, and multi-step forms that feel more like conversations than checklists. Every element is optimized for mobile, so you keep your visitors engaged, no matter how or when they find you. 

Heyflow also connects with customer relationship software (CRM) like HubSpot and Pipedrive. That means follow-ups fit into your marketing workflow, and your leads stay in motion – without you missing a click. 

Key features of Heyflow  

• Lead funnel builder: Use the drag-and-drop builder to create multi-step lead generation flows that guide users through a series of steps, quizzes, or calculators. 

• Customizable templates: Start with pre-built templates tailored for all types of industries, including everything from real estate to digital marketing. You can easily tweak these to match your brand's look and feel, ensuring a cohesive experience for users​.

• Conditional logic: Create personalized user journeys by adjusting questions or steps based on previous answers. 

• A/B testing: Easily test different versions of your flows–like layout changes or new CTAs – without needing coding skills. See what resonates with users and optimize accordingly​.

• Advanced integrations: Heyflow integrates with tools like Google Tag Manager and Meta Conversions API for tracking and optimization. 

Heyflow pricing 

• Basic: $72 per month 

• Pro: $144 per month 

• Business: $459 per month

• Enterprise: Custom quote

What do users say about Heyflow? 

📈 See how Leantree used Heyflow’s customizable funnels to land top clients and optimize hiring. Read the case study here!

2. Apollo.io: Good for large B2B databases

If you’re running large-scale outreach campaigns, Apollo.io gives you access to over 275 million verified B2B contacts. You can automate follow-ups with email sequences, make quick calls using click-to-call dialing, and track visitor activity to spot high-potential leads in real time. Apollo.io integrates with CRMs like HubSpot and Salesforce. 

Key features 

• Email automation: Create multi-step outreach sequences, including emails, calls, and LinkedIn tasks.

• Dialer: Make, receive, and record calls directly from the platform.

• Lead scoring: Prioritize high-quality leads using a customizable scoring engine.

• Analytics and reporting: Access pre-built and custom reports to track performance metrics.

Pricing 

• Free plan

• Basic: $59 per user per month 

• Professional: $99 per user per month 

• Organization: $149 per user per month 

What do users say about Apollo.io? 

While users praise Apollo.io’s ease of use, they also share frustration with the platform’s support. Another user, Shivaprasad B, says the free contact limit is too restrictive, making it harder to maximize outreach efforts without upgrading to a paid plan.  

3. Mailchimp: Offers email marketing automation

If you don’t know Mailchimp then what are you doing here? 🫨 It lets you create engaging email campaigns, automate follow-ups, and build landing pages – all from a user-friendly interface. With customizable templates and a drag-and-drop editor, you can quickly design emails without any coding skills. 

Key features

• Marketing automation: Set up automated customer journeys and workflows based on triggers and behaviors.

• Analytics and reporting: Track campaign performance with detailed metrics and insights

• Transactional emails: Send automated transactional messages like order confirmations

Pricing 

Mailchimp offers the following plans for up to 500 contacts

• Free plan 

• Essentials: $13 per month

• Standard plan: $20 per month 

• Premium plan: $350 per month for up to 10,000 contacts

What do users say about Mailchimp? 

Users love Mailchimp’s simple drag-and-drop editor and automation tools, saying they make getting started with email marketing easy. However, many users like Lisa W., a graphic designer, find the pricing steep as her email list grows, with limited support on the free plan.  

4. OptinMonster: For on-site lead capture

OptinMonster helps you convert website visitors into leads with on-site campaigns. It offers tools like pop-ups, slide-ins, floating bars, and even gamified elements like spin-to-win wheels – who doesn’t love those!?. OptinMonster also integrates with major CRMs, email platforms, and eCommerce tools like Shopify and WooCommerce. 

Key features 

• Exit-intent technology: Engages users about to leave the site to recover potential leads.

• Pre-made templates: Access over 50 customizable templates for a quick setup.

• Mobile optimization: Ensures campaigns are responsive for better mobile user experience

• Lead verification: Filters out low-quality leads with TruLead™ technology

• Personalization: Customizes campaigns based on user data for increased engagement

Pricing 

OptinMonster offers the following plans:

• Basic: $7 per month

• Plus: $19 per month 

• Pro: $29 per month

• Growth: $49 per month

Please note that OptinMonster only accepts annual billing.

What do users say about OptinMonster? 

Tayela P. appreciates the support team’s hands-on help but notes that running campaigns effectively takes some experimenting. Another user, David C., also shares occasional frustrations with restarting campaigns due to buggy behavior.  

5. Leadquizzes: Great for interactive quizzes

LeadQuizzes helps you generate leads through quizzes and surveys with access to over 75 templates. The platform tracks quiz completions and drop-offs, giving you insights to tweak your campaigns and improve conversions. LeadQuizzes also plays well with CRMs and ad platforms like Meta. 

Key features 

• Lead capture: Integrates customizable email sign-up forms directly into quizzes

• Multiple quiz types: Supports various quiz formats, including personality tests, assessments, and lead generation quizzes; catering to different marketing strategies

• Social sharing options: Easy sharing of quizzes via social media and email, increasing reach and potential leads

• Real-time notifications: Sends immediate notifications about quiz submissions, helping users stay updated on lead interactions

Pricing 

• Startup: $13 per month

• Standard: $49 per month 

• Pro: $99 per month 

• Premium: $249 per month

What do users say about Leadquizzes? 

Rodrigo A., CEO and Head of Product, finds LeadQuizzes easy to use, with an intuitive interface and responsive support. However, he feels limited by the platform’s design, noting the lack of paragraph breaks and limiting result’s page customization options. 

6. HubSpot Marketing Hub: Ideal if you have a large budget

HubSpot’s dynamic forms and email automation help you engage with leads at the right time, while CRM integration keeps your team aligned across sales and marketing. The platform also tracks every touchpoint, giving you a clear picture of how leads move through the funnel. While HubSpot has a free version, most advanced features – like A/B testing or multi-touch revenue tracking – are only available on higher-tier plans​. 

Key features 

• Forms and pop-ups: Create customizable forms and pop-ups to capture visitor information across your website

• Lead flows: Implement engaging lead capture forms like slide-in boxes and drop-down banners to grab visitors' attention

• CRM integration: Automatically sync captured lead data with HubSpot's CRM for  lead management

• Lead scoring: Assign scores to leads based on their interactions and behaviors to prioritize follow-ups

Pricing 

• Marketing Hub Starter: $20 per seat per month 

• Marketing Hub Professional: $890 per month 

• Marketing Hub Enterprise: $3,600 per month

What do users say about HubSpot? 

Pearl C., a marketing assistant, likes how HubSpot keeps everything in one place. She finds lead tracking and campaign management helpful but notes the platform can feel overwhelming for first-time users. 

7. Pipedrive: Great for simple pipelines and lead management

Pipedrive makes it easy for you to manage leads by organizing them in simple, customizable pipelines. You can drag and drop leads through different stages and use their Leads Inbox to keep things tidy until you’re ready to follow up. With tools like chatbots, web forms, and smart contact data, you can engage website visitors and go on to capture new leads. 

Key features 

• Prospector: AI-powered tool to find potential leads from a database of over 400 million profiles

• Scheduler: Allows leads to book meetings directly with sales reps, integrating with team calendars

• Lead routing: Automatically assigns new leads to specific team members based on predefined rules

• Social media integration: Captures leads from platforms like Facebook Messenger, streamlining communication

Pricing 

While Pipedrive doesn’t disclose its pricing on the website, it lets you upgrade to a Professional plan for $59 per month. 

What do users say about Pipedrive? 

Gonzalo P., a small business owner, appreciates how simple Pipedrive is to use, saying it helps him stay organized without the hassle. However, he points out issues like bugs in the email inbox and occasional confusion with bilingual interface elements​. Similarly, Temim T., a customer success manager, finds the platform hard to navigate and limited in integration options. 

8. Leadpages: For simple landing pages 

Leadpages makes building landing pages simple, even if you’re not tech-savvy. You can use the drag-and-drop editor to create mobile-friendly pages, and there’s no coding required. It also offers pre-made templates, so you can launch campaigns faster. 

Key features 

• Mobile-responsive design: Ensure pages look great on all devices with automatic adjustments

• Lead generation tools: Capture visitor information using pop-ups, alert bars, and opt-in forms

• Analytics and reporting: Track page performance and visitor behavior with built-in analytics

• Leadmeter optimization tool: Receive real-time suggestions to improve page conversion potential

• Checkout functionality: Sell products directly with Stripe for payments

Pricing 

• Standard: $49 per month 

• Pro: $99 per month 

• Conversion: $697 per month

What do users say about Leadpages? 

Jennifer F., a marketing director, highlights the smooth integrations, saying she set up her first funnel in just a few hours. However, she notes that the platform’s pricing can be a bit steep for smaller businesses like hers. 

You’ve seen the tools – up next, we’ll break down the core features to look for, so you can pick what works best for your business.

Key features to look for in lead generation software 

Let’s talk features. Whether it's automating outreach or working on qualified b2b lead generation, here’s what to look for when choosing software that fits your business.

Lead segmentation

Lead segmentation helps you reach the right people with the right message every time ✅. So, if a lead’s just browsing? Send them the warm-up email. Already interested? Hit them with the good stuff. 

You can sort them by: 

• Demographics: Know your audience. Age, location, or industry can influence how you shape your offers or outreach.

• Behavior: Track what they do. Whether it’s clicking your emails or exploring your site, their actions give you clues about what they want.

Form builders

Form builders help you whip up quick, no-fuss forms that gather the right info without scaring off prospects. A good form-builder should be flexible, customizable, and user-friendly – even if tech isn’t your thing 💻. And with Heyflow’s online form builder, you can take it up a notch using conditional logic – meaning your forms adapt as users respond.

Ask a question, and based on the answer, the form automatically leads them to the next relevant step. 🎯Just choose a template, customize it to fit your style, and you’re ready. And the best part? Heyflow’s forms are mobile-friendly, so you don’t lose leads just because they’re on their phones.

Email marketing

It helps you build relationships, stay top of mind, and nudge new prospects toward conversion with personalized, timely messages. 🕒 Think welcome emails, follow-ups, and drip campaigns that run on autopilot. With tools like Mailchimp, for example, you can design eye-catching emails using drag-and-drop editors, making it easy even if you’re not a designer. Plus, features like audience segmentation and performance analytics help you fine-tune every message. 

🎉Did you know? You can hook up Heyflow with Mailchimp, WhatsApp, and Zoom using Pabbly Connect or Zapier! So, if you’re all about automation, Heyflow’s got your back for easy, no-fuss integrations. 🚀 

Analytics and reporting

Tracking your analytics is like reading your lead generation’s report card – you need it to see where you’re excelling and where you need extra credit. Are your leads coming from email campaigns or paid ads? Are they converting after one touchpoint or five? Look for dashboards that help you monitor lead sources, conversion rates, and campaign ROI. Customizable reports are also a huge win – they allow you to filter out noise and focus on what matters most for your specific goals.

Want a sneak peek into how Heyflow tracks it all? Grab some popcorn and hit play below! 🍿

CRM Integration

All your lead data should automatically sync into one tech stack, keeping every email, demo request, and form submission in sync within your sales funnel. Your sales team stays on track, too. They’ll have every interaction at their fingertips – knowing when to follow up without missing a beat. Automated lead routing ensures the right leads go to the right people, while reminders keep things moving.

Mobile optimization

Your audience is already scrolling through emails, social feeds, and websites on their phones – so if your forms don’t load quickly or fit perfectly on small screens, they’ll move on without a second thought. With optimized flows that load 25% faster on mobile, plus automatic image resizing for smooth performance, Heyflow makes sure your forms look sharp and load fast, every time. 

Whether your user is tapping through between meetings or casually browsing on the couch, your mobile forms and pages should load fast, adapt perfectly, and stay engaging.

Benefits of lead generation software

So, why should you invest in lead generation software? It saves you time, keeps your outreach organized, and helps you connect with the right people faster. But, it can also so much more:

• Expand market reach: With smart filters, you can reach prospects in your niche and those just outside it – think partnerships, adjacent markets, or new demographics ready to engage.

• Data-backed decisions that drive growth: Real-time analytics show you the bottlenecks in your funnel – whether it’s a drop-off at the demo request stage or a delay in follow-ups. Your team can tweak strategies to turn potential leads into paying customers faster. 🌬️

• Consistent, professional brand experience: Whether it's landing pages, follow-up emails, or ads, every interaction looks polished and aligned with your brand. This level of consistency builds trust and keeps your business top-of-mind for prospects, enhancing your reputation.

• Ongoing engagement with minimal effort: Lead nurturing doesn’t end with the first email. With automated workflows, you can send timely content–like newsletters or case studies–based on where leads are in their journey, keeping them engaged and moving toward conversion.

So, how should you pick the right lead generation software?

How to choose the right lead generation software for your business 

The right lead magnet can make all the difference. You want something that fits your needs, budget, and goals. Here’s what to consider when choosing a tool that actually boosts your lead-generation efforts:

• Know your goals: Are you after more sales? Bigger brand reach? A steady flow of leads? Getting clear on this will help you zero in on tools that match your aims.

• Think about your budget: Got a bigger budget? Premium tools like HubSpot might be a fit. On a leaner budget? Look at options like Heyflow that deliver what you need without the hefty price tag.

• Go for easy-to-use tools: Don’t let complex software slow you down. Look for platforms with intuitive dashboards and drag-and-drop features that keep it simple. That way, your team gets onboarded fast – no hours of training or deep tech dives.

• Check integration options: Make sure your software plays nicely with your existing tools, like your CRM, email marketing, and analytics. The last thing you need is a data silo; integrations keep everything in sync and your workflow smooth.

• Look for solid support: Customer support is crucial. Go for a tool with responsive help – whether that’s live chat, tutorials, or a community forum. When you’re troubleshooting, quick answers save the day.

Go get that perfect-fit lead generation software

Selecting the right lead generation software is no easy task, but getting it right can transform how you attract, engage, and convert more leads. Each business has different needs, so it’s crucial to align your software choice with your goals, budget, and workflow. 

For example, if you have complex needs, a large team, and an even larger budget, HubSpot’s Marketing Hub or Apollo.io could be strong contenders.

But, if you want a no-code builder that’s user-friendly, budget-conscious, and mobile-optimized, try Heyflow! Plus, Heyflow’s integrations with CRMs and analytics tools keep your data organized, accessible, and actionable. Whether you're scaling up or just starting, Heyflow offers the flexibility to build, track, and optimize lead campaigns with ease.

Choose smart, build better, and let those leads flow.

____________________________

Try Heyflow as your lead generation platform today

Scale your lead generation campaigns with Heyflow's easy-to-use, no-code platform. Create interactive forms and landing pages that convert more visitors into leads–without the need for developers.

Try Heyflow now!