Company
1KOMMA5° is the Cleantech unicorn from Hamburg providing homeowners with access to CO2-neutral energy, heating, and mobility, driving the climate transition forward.
Challenge
Renewable energy needs to be simple, understandable, and accessible for consumers to make the switch. But rather than making the process easier, the complex forms 1KOMMA5° had been using were posing a barrier to households looking to make the climate-friendly transition.
Solution
Now 1KOMMA5° guides individuals on the path to climate action using interactive forms and funnels built with Heyflow. They can submit their inquiries in minutes, allowing them to start their journey to a better future faster.
Saving the climate together: 1KOMMA5° connects decentralized energy systems into a virtual power plant
Around 200 countries agreed in the Paris Agreement to limit the global temperature rise to 1.5 degrees Celsius. Although this limit has already been temporarily exceeded, according to experts, many individuals and companies continue to fight for climate protection. Since 2021, this has included the Hamburg startup, 1KOMMA5°.
The team, led by CEO and co-founder Philipp Schröder, aims to develop the company into the leading one-stop-shop for intelligent, integrated energy solutions like photovoltaics, energy storage, heat pumps, and charging stations. The goal is to enable as many people as possible, regardless of income, to live a climate-friendly life. Their core technology, the artificial intelligence Heartbeat AI, currently optimizes around 40,000 energy systems, creating Europe’s largest virtual power plant. This connects private customers to the energy market, and regulates electricity generation and sales in sync with wind and solar power. 1KOMMA5° is already available in around 80 locations across Europe.
Usability as an incentive for the clean-energy transition
Property owners can quickly find out if switching is worthwhile for them, using the interactive forms 1KOMMA5° has developed with Heyflow. Consumers can specify their requirements for a new energy system in minutes, enter their zip code, and get a no-obligation quote within 24 hours.
But the user journey for leads hasn’t always been this easy, reflects marketing expert, Joshua Habener. He joined 1KOMMA5° as the first marketing employee a year after the company was founded. In true startup fashion, he handled a variety of tasks in the beginning. Now, as the International Growth Manager, his primary focus is the website – the young company’s most important lead gen channel.
"We initially had a very complex calculator that required a lot of information and didn’t work well on mobile devices," says Joshua. With a target audience that includes less tech-savvy homeowners, this quickly led to frustratingly high dropout rates.
No coding, low effort, and more independence
To optimize the user experience and mobile usability of the most important touchpoint for new prospects, a technology shift was needed. The goal was to find a tool that would allow Joshua and his team to create intuitive lead funnels that were easy for customers to use.
I looked at various providers, but was only 100% happy with Heyflow. I knew we could easily implement all our requirements with them.
The solution was Heyflow's no-code tool. Although the no-code principle initially sounded like it could add complexity to the funnel, it quickly became clear to Joshua that no-code doesn’t mean more effort, but more independence from the tech team.
With Heyflow, we have achieved a simpler lead gen process. And now we can build our lead funnels ourselves, independently of the tech team.
Quick and seamless lead funnels
Since 2023, Heyflow's interactive forms and funnels have guided new website visitors through the climate startup’s sales process. In the old quote calculator, customers had to locate their house on a map. "While this was precise, it took an incredible amount of time," says Joshua. "Now leads can complete our Heyflow in just a few minutes."
This quick completion rate is made possible, in part, by a custom solution Heyflow developed specifically for 1KOMMA5° – the Google Maps integration with auto-complete.
As soon as website visitors start typing their address, relevant options appear in the dropdown menu. When they select the right address, a satellite view map appears, allowing them to verify their property’s location. They can move the pin if needed and complete the step in just a few seconds.
Our leads only have to answer three questions in our Heyflow funnel, with one click each, then leave their contact details. That's simply brilliant.
Since implementing Heyflow, many other things have become easier for Joshua's team: "The network validation for phone numbers helps us a lot, for example. Now we receive validated contact information and don’t have to waste time on incorrect phone numbers," says Joshua.
Flexibility and optimal UX: Essential for growth
In additional to Heyflow’s practical features for efficient lead gen, the platform’s flexibility was a key selling point. Joshua and his team create both simple lead funnels and complex flows with over 80 screens using the funnel builder. "Leads don’t have to go through the entire funnel; it splits into different variants. But with Heyflow, we still have a complete overview," says the growth expert.
1KOMMA5° aims to continue growing in the future. The adaptability of Heyflow's forms, funnels, and landing pages will also play a role in this.
Ambitious growth plans aside, switching to Heyflow has already been worthwhile for 1KOMMA5° and its customers. Their whole lead generation process is easier, and website visitors can finally plan their energy futures from their smartphones.
It’s clear that the climate startup has achieved its goal to increasing lead generation and revenue with interactive forms. "Our conversion rate has significantly increased," reports Joshua, "This is mainly because we generate more than half of our traffic through mobile devices, and those users found it very difficult to navigate the old lead funnel. With Heyflow, it works seamlessly."
Getting Faster to Effective Lead Generation
How difficult was it to get the lead funnels on track? "I found it playfully simple because I didn’t have to do extensive leading," says Joshua. Since he knew exactly what he wanted to create, he simply used the cutomized the professional templates in Heyflow’s library. Now he builds even the most complex lead funnels and forms himself.
As well as watching Heyflow’s video guides, Joshua likes to bring his questions to the customer service team: "I’m in almost daily contact with my contact person at Heyflow and very satisfied." They also discuss custom solutions – features and integrations that Heyflow develops specifically for 1KOMMA5° – like the Google Maps integration that’s already been implemented.
Sustainable impact
As well as championing climate sustainability, Joshua and 1KOMMA5° also prioritize sustainable business partnerships. "We aim to build first-class lead funnels and further develop them with Heyflow," he says, on his long-term plans for the collaboration.
Heyflow’s flexible features have given Joshua and his team the tech foundation they need to achieve their goals – by building interactive forms and lead funnels that bring climate heroes closer to a climate-friendly life.
The platform’s excellent flexibility and the fact that marketing teams can use it to build lead forms and funnels without in-depth tech knowledge are good reasons for me to work with Heyflow in lead gen.
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If you want to boost your lead generation just like 1KOMMA5° with interactive forms and lead funnels, try Heyflow now for free.
