Case study
View all articlesHow Leantree supercharges recruiting with qualified candidates using social media
Company
As one of the largest social recruiting agencies in Germany, Leantree helps companies attract new talent. To achieve this, the HR specialists from Hamburg develop highly targeted social recruiting campaigns.
Challenge
The job market is highly competitive – to provide companies with a simple and efficient way to attract more qualified applicants, Co-Founder Janik was looking for flexible and easy-to-use software to create his recruiting funnels.
Solution
With Heyflow, the Leantree team effortlessly builds interactive recruiting funnels and landing pages for employers across various industries. Thanks to flexible design options and the white-label solution, even large corporations are now using the agency's services.
Finding the right people for a business can be a headache – filtering out candidates, sending DMs on LinkedIn, getting ghosted, having your number one candidate accept an offer elsewhere, paying expensive placement fees to external recruiters to do all the above, shall we go on?
Leantree has cracked the code for simplicity – inbound recruiting through social media.
Their solution is simple: high-converting recruitment funnels that attract top talent right where they’re at: social media platforms.
Today, Leantree’s talent acquisition flow, powered by Heyflow, is easy to design, update, and continuously launch. They’re now dropping interactive campaigns for their customers like hotcakes, and all without a click of code.
Their recruitment campaigns are resonating with ideal candidates and driving recruitment results for businesses of all sizes.
Want to know how they do it? Read on.
How it started: from lead generation to recruitment on social media
While running a successful lead generation agency, Janik Deimann and Florian Schneider faced the same challenge as many growing companies: finding the right people to scale their business.
After juggling job boards and throwing money at the wall on expensive LinkedIn packages, they hit a roadblock, a tighter budget, and needed a new solution to find—and engage with—the right candidates.
The pair discovered the potential of recruiting through social media to connect with and hire passive candidates.
Their data-driven recruitment campaign via ads on Meta, Google, TikTok and Instagram quickly yielded impressive results, attracting a steady stream of qualified candidates for them to interview. As more and more clients started asking Janik and Florian for recruiting tips after stumbling upon their ads by chance, they quickly realized the potential in offering those recruitment campaigns as a service. A star, named Leantree, was born.
Since then, they've been helping tons of clients—from scrappy startups to castle-high corporations—build high-performing recruitment funnels and go-to-market campaigns through paid social ads.
Discovering Heyflow
Janik understood the critical role of effective recruiting funnels in connecting companies with top talent. This insight was instrumental in shaping Leantree's design-led approach to talent acquisition. Now that they found their Ikigai, Heyflow was the perfect platform to facilitate it: "Customer satisfaction has been our top priority from the very beginning. Once we discovered social recruiting as our business model, there was no way around Heyflow," Janik explains.
Ditching the old way of running recruitment
Janik was already familiar with some funnel builders and form-building software from his previous jobs, but none quite fit the bill. He wanted a platform that was equal parts flexible as it was user-friendly. That’s when Heyflow stepped into the ring.
In terms of customization and ease of use, Heyflow was the only option that could deliver the best possible results for our clients.
Beyond Heyflow’s technical features, the personal touch from Heyflow’s customer success team was a winning recipe Janik didn’t know he needed. From the outset, Heyflow’s team was supportive and collaborative, ensuring an easy onboarding process. Janik remembers, "The contact was positive from the start. The Heyflow team was always there for us and helped us implement everything during onboarding, just the way we needed."
How Leantree use Heyflow for engaging recruiting funnels
For Janik and Florian, designing on-brand flows and landing pages was crucial. In order to partner with large businesses, they needed a platform capable of meticulously translating complex design specifications, often outlined in lengthy style guides, into visually succinct funnels and forms. This meant pixel-perfect accuracy, precise color matching, and complete control over layout and spacing—without relying on engineers. "Design is crucial in our business," Janik explains, "if you want to work with large companies, you need to be able to accurately reflect their corporate identity and design requirements."
Another crucial element was the ability to customize HTML code to ensure that text, graphic elements, and buttons are perfectly spaced and placed. Candidate experience (CX) is important in recruiting, even if a candidate doesn’t result in a new hire, they can result in a brand ambassador. The team needed to build a positive brand sentiment at every candidate touch point.
Designing elements precisely according to our customers' CI guidelines is only possible with Heyflow. In case studies, we have demonstrated that we can effortlessly meet any design requirement, which has helped us win many major clients.
As an agency, Leantree also needed a white-label CRM platform to seamlessly integrate clients' branding into their record-breaking recruiting funnels. Heyflow now enables them to manage multiple clients and campaigns efficiently, from one central place (—bye-bye two project management tools and an email chain that even Chat GPT couldn’t summarize!) "I don't know of any other tool that offers white-label options to this extent," says Janik.
Heyflow's loader feature is also something Leantree cherishes. This customizable loading screen, displayed after you submit a form, provides essential reassurance to applicants, confirming that their data is being securely processed—making for a better candidate experience and saving company recruitment teams bucket loads of emails inquiring if they have received an application.
Attracting candidates with perfect-fit funnels
Janik and Florian know that a successful social recruiting campaign hinges on two parts: an efficient ad campaign and a conversion-optimized funnel where users land after clicking the ad. That’s why they consistently optimize both elements. With a well-set-up, targeted recruiting funnel, they can pre-qualify applicants while capturing valuable data for their clients to lean on later in the process.
Leantree then connects its recruiting funnels with Salesforce via Heyflow’s native integration to seamlessly sync all applicant data and initiate automated workflows. "Thanks to both the funnel builder itself and the integrations, creating a recruiting flow is incredibly simple and lean" explains Janik. "Sometimes, it’s enough to duplicate and adjust an existing flow. Then, we can generate a link with our own domain and deploy it through Meta Ads."
Discovering Heyflow was a game-changer for Janik and Florian. Heyflow’s no-code simplicity means the team can focus on the fun stuff – not the design bottlenecks. Onboarding new clients is now a breeze, and everyone can collaborate without dropping the ball – or the candidate in this case!
Heyflow's support team keeps a close relationship with Leantree via Slack. Janik praises the team's expertise and personalized approach, highlighting their dedication to understanding and meeting Leantree's specific needs, even after the contract was signed. "With Heyflow, you always feel like you're talking to an expert, not just a support staff member who doesn't know you. The team took the time to understand our needs from the very beginning, and that support has continued even after signing the contract!" Janik shares exuberantly.
Growing Leantree with Heyflow in hand
Leantree's professional flows and design flexibility are continuing to attract ideal clients they’re excited to work with. With expansion on the horizon, Heyflow remains an ideal platform to fuel this growth.
Heyflow has helped us grow tremendously, and not just with the tool itself. We always have a reliable contact person who proactively supports us with ideas to further optimize our processes.
We took a moment to ask if Janik would recommend Heyflow, here’s what he said: "Definitely! In my opinion, it’s simply the best solution on the market. I highly recommend Heyflow to any company that values its customers. Especially for agencies that want to build the best campaigns for their clients, the feature density and customization options are unbeatable."
If you're ready to accelerate your recruiting or lead generation funnels and achieve Leantree-style growth, Heyflow is your solution.
