Company
Vertigo Media is a digital marketing agency that specializes in lead generation, affiliate marketing, and media buying for a wide range of both B2B and B2C clients.
Challenge
• A lack of customization: their previous tool only offered static landing pages, lacking the flexibility to create dynamic, conditional funnels.
• The team spent countless hours tweaking solutions that were far from ideal.
• A lack of analytical resources to track the effectiveness of their campaigns.
• The internal media buying team was stretched thin due to the time-consuming nature of manual landing page creation.
Solution
Dynamic, conditional landing pages and lead generation funnels built with Heyflow, tailoring the user experience based on behavior and preferences.
Heyflow’s user-friendly interface and pre-made templates simplified the creation process, saving the team time and effort.
The analytics tab allowed the team to track user behavior and optimize their campaigns for better results.
Impact
• More targeted optimization
• Reduced drop-off rates by up to 50%
• Improved lead quality
• Time saved
Let's talk about lead generation. It's a big deal in digital marketing, right? Every LinkedIn Guru and their mother seem to be talking about it – yet, “we’re all doing it wrong.” Well, the team at Vertigo Media are now doing it very right, and we’ve got the receipts to prove it.
Once upon a time though, guru-status lead gen wasn’t exactly the case for the team at Vertigo. Their landing pages weren’t performing great and they desperately needed something to improve their lead generation.
Cue: Heyflow. 💁♀️
This case study explores how Vertigo Media revolutionized their lead generation processes with Heyflow, delivering LinkedIn post-worthy improvements in efficiency, conversion rates, and overall business outcomes.
Let’s get into how Julian Steins, Head of Projects, and Kylian Martin, Project Manager, achieved their success.
How it started: Vertigo Media’s back pain & bottlenecks
Vertigo Media is a digital agency that handles a substantial amount of internal media buying and affiliate marketing.
A few years ago, their team began exploring white-label solutions for running campaigns with affiliates, a move that required more than just static landing pages. Initially, their internal media buying team used a landing page builder that, while effective, had limitations in terms of customization and enthusiasm.
There’s your back pain ✅
The team quickly realized that they needed something more flexible. Their landing page tool didn’t offer the dynamic, conditional flows that were increasingly essential for their campaigns. The team spent hours at their screens each day trying to customize solutions that, despite their best efforts, weren’t up to scratch, leading to inefficiencies in getting new landing pages launched.
There’s your bottlenecks ✅
This realization led them to:
Heyflow 💡
A tool that allowed for the creation of dynamic lead generation funnels – a necessity for filtering leads and ensuring high-quality, clean data. Julian explains:
“We decided that we couldn’t use the old landing page platform anymore, because there were features missing that we wanted. And, of course, it's very static – that tool has very fixed landing pages. Then, we discovered Heyflow.”
With a builder like Heyflow, we had the possibility to do something more creative and dynamic.
Transitioning to Heyflow
Vertigo's team initially adopted Heyflow for their Affiliation department, where they faced unique challenges. The need for a dynamic solution was haunting the department, where filtering out low-quality leads was crucial and could save their team hours of work.
Unlike their PPC team, which already had a functional (though limited) setup with their previous landing page builder, the Affiliation department needed a specific tool that could manage more complex flows and better qualify leads. Julian tells us:
"For our affiliate offering, we work with external media buyers who don't have their own landing pages. They send traffic directly to our landing pages. We also use email marketing to drive traffic to our pages. So, we're getting leads from various sources, and the quality of those leads can vary.
As for our internal media buying team, they're using platforms like Meta, TikTok, Google Ads, and even YouTube to bring in traffic."
Over time, the positive results the Affiliation team had with Heyflow became widely known, and everyone wanted a piece of the pie. As a result, Vertigo Media expanded the use of Heyflow to the PPC department as well.
Today, nearly all new landing pages across both departments are created with Heyflow, highlighting the platform’s versatility, effectiveness, and ability to make even the most uninspired landing pages a little bit more fun.
Heyflow’s impact on Vertigo Media’s lead generation
Julian and Kylian highlighted several key factors that influenced their decision to adopt Heyflow.
Engaging landing pages and lead funnels
Unlike static landing pages, Heyflow enables the creation of both interactive, dynamic pages and funnels – or “flows” – that guide users through a sequence of steps. This feature was crucial for filtering and qualifying leads effectively.
Heyflow’s design capabilities stood out from other tools offering complete control over the look and feel of landing pages without requiring deep technical skills. This allowed even non-designers within the agency to create appealing and functional landing pages.
The ability to automatically generate responsive designs for both mobile and desktop was a significant advantage. Given that 80-90% of their traffic comes from mobile devices, this feature saved considerable time and effort compared to other platforms where creating responsive designs required building two separate versions!
One of the biggest reasons we picked Heyflow was its responsiveness. It automatically creates both desktop and mobile versions of your landing pages, which is a huge time-saver. With other tools, you'd have to build two separate versions by hand, which is a pain. Heyflow makes it super easy to create landing pages that look great on any device.
Data on (decimal) point
Heyflow’s analytical capabilities were another win. The tool’s ability to track drop-off rates at each step of the flow provided valuable insights, enabling the team to optimize their campaigns more effectively.
One of the standout benefits was the user-friendliness of Heyflow. The platform’s intuitive interface allowed team members, regardless of their technical background, to make necessary changes without risking errors that could disrupt the entire landing page.
Implementing Heyflow had a noticeable impact on Vertigo Media’s operations, particularly in terms of efficiency and optimization. For example, while the overall conversion rates varied depending on the vertical, the ability to see where users dropped off in the flow allowed them to make targeted optimizations, reducing drop-off rates – in some cases by 50% – and improving lead quality over time.
We've seen a significant improvement in the early stages of our lead capture process. For example, we've been able to reduce the number of potential customers who drop off right away. It's much easier to identify and address these issues now.
Get growth worth shouting about with Heyflow
Moving from traditional landing pages to a dynamic flow builder marked a major step forward in acquiring leads. For Julian and Kylian, the shift to Heyflow not only solved their current lead generation problems and hours hunched around a screen, but also opened up doors for higher conversion rates, better optimization and improved business outcomes.
Heyflow's ability to create interactive flows with an abundance of pre-made templates and its user-friendly interface make it a powerful tool for all types of agencies. If you're serious about acquiring new customers, and giving the smoothest experience for everyone along the way, Heyflow could be your next calling.
