6 Best Formsite alternatives
1. Heyflow
Heyflow is a no-code platform for building interactive forms, lead funnels, and landing pages. The drag-and-drop builder makes form creation quick and flexible, while custom branding ensures everything looks just right. Integrations connect Heyflow with your favorite tools, including Salesforce, HubSpot, Slack, PayPal, Stripe, and Google Analytics.
Key features
Conditional logic: Create dynamic, personalized user paths based on responses
Calculator feature: Build custom offers, ROI calculators, and personalized calculations
20+ building blocks: Add everything, including custom fonts and 40,000+ icons, to make your forms stand out
File upload block: Need files from users? You can collect them securely with up to 2GB storage per flow.
Lead scoring: Automatically calculate and assign scores to incoming leads
Analytics and reporting: See how your forms are performing with built-in reports and optimize with A/B testing
Customization options: Match your designs to your brand, down to the smallest detail
A/B testing: Experiment with design, content, and layout for better user engagement and higher conversions
Dynamic content: Make your forms more engaging with dynamic placeholders like names or UTM-based content, adding a personal touch that other form builders lack
Custom JavaScript and HTML blocks: Need a form that does exactly what you want? With Heyflow, you can embed custom code to add advanced functionality or styling. It’s a flexibility that other form builders – like Google Forms – don’t offer.
Price
Basic: $72 per month
Pro: $144 per month
Business: $459 per month
Custom enterprise plans
What do users say about Heyflow?
Heyflow is remarkably customizable to even match our company’s strict brand guidelines.
I was looking for higher lead conversion rates, and Heyflow came through as the clear winner in my split test.
2. AidaForm
AidaForm is an online form builder for surveys, registrations, and order forms. The drag-and-drop editor and pre-designed templates simplify setup, while built-in analytics, conditional logic, and payment collection via PayPal and Stripe help manage responses.
But there are some downsides. You can’t embed forms with an iframe, which limits how they appear on your website. Non-required fields always show an ‘OPTIONAL’ label – with no way to remove it. And forms in the dashboard aren’t sorted, making it harder to find what you need.
Key features
Drag-and-drop form builder: Offers 20+ question types with conversational and traditional layouts
Logic jumps: Personalize question paths based on previous answers, for user experience and data collection efficiency
Media response capabilities: Enables video and audio survey options, allowing users to ask video questions and receive text, video, or audio responses
E-signature feature: Allows for collecting electronic signatures, useful for consent forms and agreements
Price
Free forever
Starter: $15 per month
Expert: $30 per month
Ultimate: $50 per month
What do users say about AidaForm?
Randy B. says, “Aida Forms is sophisticated enough for a seasoned form creator and simple enough for a beginner.” However, they also share, “The only real cons are the lack of design controls to match my website the way I want and inability to add complex order/payment features.”
Another user, Nuno P., shares a similar suggestion, stating, “I would love to see multi-columns in the builder.”
3. Wufoo
Wufoo is a simple form builder for surveys, registrations, and basic payments. With a drag-and-drop editor and 400+ templates, creating forms takes just a few clicks. It also supports payment processing through PayPal and Stripe and connects with Zapier for automation.
However, storage is limited – even on the Ultimate plan, you only get 20 GB, which may not be enough for handling large files. Monthly entries are capped at 200,000, making it less ideal for high-traffic sites. Plus, there’s no built-in CRM, so managing customer data requires extra tools – and extra costs.
Key features
Advanced customization: Personalize forms with themes, logos, colors, and even custom CSS
Rule builder for dynamic forms: Show or hide fields, skip pages, or create interactive experiences based on user input
Multi-channel distribution: Embed forms on websites, blogs, emails, or even Facebook pages with simple code snippets
User management for teams: Share access with multiple users so teams can collaborate on forms and data
Price
Free
Starter: $14.08 per month
Professional: $29.08 per month
Advanced: $74.08 per month
Ultimate: $183.25 per month
What do users say about Wufoo?
Wufoo gets praise for being simple and easy to use. Paula L. likes its “user-friendly interface.” However, Natalie N. points out the lack of CAPTCHA for spam prevention, and Alicia D. finds the interface “clunky” when handling more advanced tasks like automation.
4. Paperform
Paperform stands out with its document-style editor, making forms feel more like a seamless conversation than a rigid questionnaire. You can easily add text, images, and videos, creating beautifully branded forms that match your style.
With conditional logic, calculated fields, and 3,000+ integrations via Zapier, Paperform helps automate workflows and streamline payment collection. However, storage is capped at 100GB on the highest plan, which might not be enough for large file uploads. Pricing is also on the higher side, making it less ideal for budget-conscious users.
Key features
Template library: Choose from 600+ templates designed for different industries and use cases
Calculation fields: Automate pricing, totals, or custom calculations directly within forms
Analytics and insights: Track form submissions and user interactions to improve performance
Mobile-friendly design: Forms are fully responsive and adapt to any device
Price
Essentials: $29 per month
Pro: $59 per month
Business: $129 per month
Enterprise: Custom quote
What do users say about Paperform?
Some users find Paperform less beginner-friendly. Diego Q. mentions the “learning curve is steeper” than alternatives like Typeform. Kuvam M. appreciates its functionality but says the “price might make smaller businesses or nonprofits think twice” before committing.
5. FormKeep
FormKeep is designed for developers and web designers who want to code their own forms but still need a way to store and manage submissions. It works well with static websites and allows custom styling with CSS. You can also send form responses to other tools like Slack, Zapier, and Google Sheets.
However, FormKeep doesn’t have a drag-and-drop builder, so you’ll need basic coding skills to create forms. The pricing is based on how many forms you create and how many responses you get, which can add up for businesses handling a lot of submissions
Key features
Team roles: Add team members to specific forms with designated view or edit permissions, promoting collaboration
Mobile-friendly design: Ensure forms are responsive and look great on any device, enhancing user experience
Webhooks: Forward form submission data to your HTTP endpoints, enabling integration with other applications
Auto-responder: Send automated follow-up emails to users after they submit a form, keeping them engaged
Price
Free
Essential: $4.99 per month
Professional: $19.50 per month
Premium: $59.00 per month
What do users say about FormKeep?
There aren’t many official reviews for FormKeep on platforms like G2 or Capterra. This lack of visibility might be a concern for businesses looking for proven reliability before committing to the service.
What to look for in a Formsite alternative
If Formsite isn’t working for you, the right alternative should be easy to use, flexible, and fit your budget. Here are some things to look for when choosing a form builder:
Simple setup: A form builder should be quick to learn and easy to use. Heyflow and Paperform have drag-and-drop editors that let you build forms without any hassle.
Custom branding: Your forms should look like they belong to your business. Wufoo and Heyflow let you customize colors, fonts, and layouts.
Storage and data limits: If you collect a lot of responses or accept file uploads, check for limits. Paperform’s top plan caps storage at 100GB, while Wufoo allows only 20GB on its highest plan.
Fair and transparent pricing: Some form builders charge extra for branding, integrations, or high submission limits. Heyflow is transparent about its pricing, so you know exactly what you're paying for. AidaForm and FormKeep have simpler pricing, but they come with trade-offs, like limited templates or no visual builder.
Which Formsite alternative is right for you?
The best Formsite alternative depends on what matters most to you. If you need a simple, budget-friendly tool, AidaForm or Wufoo might be a good fit. For custom branding and powerful automation, Paperform offers a strong mix of flexibility and integrations.
But Heyflow is the clear winner if you’re looking for an all-in-one solution that combines interactive forms, lead funnels, and landing pages with a drag-and-drop builder, seamless integrations, and transparent pricing, Heyflow is built for businesses that want high-converting forms without the complexity.
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