Compare the 8 Best Formstack alternatives and choose the right one for you

Formstack is great – until it isn’t. If you need customizable forms, better pricing, or smoother integrations, you might be searching for something better. Here’s why many users are looking for Formstack competitors:

❌ No free plan. You have to pay just to try it out.

❌ Limited styling options. Custom fonts and branding? Not happening.

❌ Expensive plans. Starts at $99/month, and scaling up gets costly.

If you’re nodding along, don’t worry – there are better options. 

We’ve compared the eight best Formstack alternatives – based on features, pricing, and real user reviews – so you can find the right tool for your needs without wasting time or money.

But first, a quick look at what we found:

1. Heyflow: For interactive forms, landing pages, and lead funnels

Need a form builder that works as hard as you do? Heyflow lets you create interactive forms, landing pages, and lead funnels – all with a no-code drag-and-drop interface. Whether you're capturing leads, processing applications, or collecting payments, Heyflow gives you the flexibility to build exactly what you need.

It’s built for businesses that want more than just basic forms. You can customize every detail, from fonts and colors to layouts and animations. Need to guide users through a multi-step process? Conditional logic makes that easy. Want to track performance? Built-in analytics and A/B testing help you optimize forms for better conversions.

With seamless integrations to Google Sheets, HubSpot, and over 2,000 apps via Zapier, your data moves to where you need it. 

Want a sneak peek? Watch this video 👇

Key features 

• Conditional logic: Create dynamic, multi-step forms that adapt to user responses

• Custom branding: Match forms to your brand with custom fonts, colors, logos, and layouts

• File uploads & signature fields: Collect files securely with up to 2GB storage per flow

• Analytics & reporting: See where users drop off, monitor conversion rates, and optimize with A/B testing

• Dynamic content: Use placeholders like names or UTM-based content for a personalized experience

• Google Maps address feature: Auto-fill addresses for improved accuracy

• Stripe checkout: Accept payments directly within your forms

• Custom JavaScript & HTML blocks: Add advanced functionality or styling with embedded code

• 20+ building blocks: Customize every detail, including custom fonts and 40,000+ icons

• Calculator feature: Build custom offers, ROI calculators, and other personalized calculations

• Multiple deployment options: Embed forms on your site, use popups, or share as a standalone page

Price

Heyflow offers flexible pricing plans to meet the needs of individuals, small businesses, and enterprises:

What do users say about Heyflow?

Users appreciate Heyflow’s focus on performance, speed, and optimization, making it a reliable choice for growth-driven teams.

Lukas Draheim, Head of Product at Helpcheck, shares: “Now we can get a good understanding of how users are navigating through our flows, and more importantly, where they drop off, which helps us test, optimize, and reduce churn.”

Paula Foitzik, Head of Growth at RightNow, highlights Heyflow’s speed: “We are always on the lookout for new opportunities in the market, and to capitalize on those opportunities, we need to be fast. Heyflow allows us to do that.”

2. JotForm: For light data with simple formatting options

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With drag-and-drop tools, payment integrations, and mobile-friendly forms, JotForm makes creating online forms, surveys, and event registrations quick and easy.

But let’s dig deeper. While JotForm is great for customization, its design flexibility has limits. You only get a few layout styles, and if you’re building a multi-page form, you’ll need to apply themes manually to each page. Some widgets, like the Configurable List, require custom coding to set input rules. And if you work with large datasets, the Autocomplete widget’s 65,535-character limit could be a problem.

Key features 

• 10,000+ pre-designed templates: Save time with ready-made forms for registration, surveys, and feedback

• QR code forms: Lets users scan and fill out forms on their mobile devices

• Offline data collection: Use the JotForm Mobile Forms app to collect form responses without an internet connection

• Integrations with third-party tools: Sync form submissions to Google Sheets, Airtable, and Microsoft Excel

• Electronic signatures: Collect legally binding signatures on any device

Price

What do users say about JotForm?

People like JotForm for its customization and ease of use. User Brenda D. calls it “easy to use” with “templates ready at your fingertips.”

However, some users mention areas for improvement. A user in the health & wellness sector notes, “Every time I change the form, it does not automatically change the PDF form that goes with it.” Other users also find navigating workflows and switching between forms challenging.

3. Typeform: Best if you prefer one question per screen

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Want forms that feel more human? Typeform stands out with its one-question-at-a-time format, making it great for quizzes, surveys, and lead capture forms. This layout keeps users focused, making forms feel less like a chore and more like a conversation.

But while Typeform looks sleek, it doesn’t save partial responses, so if a user starts filling out a form but doesn’t finish, you lose that data. It also requires a constant internet connection – not ideal if your target audience includes people in areas with poor connectivity. Collaboration is another limitation since there’s no real-time editing, which can slow things down if you're working with a team.

Key features 

• Multiple question types: Use multiple-choice, dropdowns, picture choices, and contact fields

• Logic jumps: Guide users through personalized question paths based on their answers.

• File upload capability: Collect files like resumes, photos, or documents (up to 2GB per upload on paid plans)

• Integrations: Sync with Google Sheets, Slack, HubSpot, Mailchimp, and Zapier

• Mobile optimization: Ensures forms are fully responsive across desktops, tablets, and smartphones

• Analytics & reporting: Track response data, completion rates, and real-time user insights

Price

Core plans:

Growth plans:

What do users say about Typeform?

Many users love Typeform for its ease of use. However, some users mention areas for improvement. Alison C. notes, "Result emails sometimes end up in spam because of Typeform’s sender address." 

Vivi T. says, "Some features still aren’t available—I'd love more visual elements in slides." And another user suggests, "The results page could have better insights and more control over shared data. Maybe even AI-generated reports."

4. Google Forms: Best for basic forms (but not much else)

Google Forms is free, simple, and easy to use – but it’s also basic. If you need a quick way to collect customer feedback, event RSVPs, or survey responses, it gets the job done. But for anything more advanced, you’ll hit limitations fast.

Customization is minimal, so your forms end up looking generic, with no real way to match your brand. Conditional logic is basic, making it hard to create dynamic, multi-step forms. No payment processing means you can’t collect payments directly, and third-party integrations are limited unless you use workarounds with Google Sheets or Zapier.

Privacy is another concern. Since Google stores your form data on its servers, businesses handling sensitive data or operating under strict GDPR rules might find it risky.

Key features

• Collaboration: Share forms with your team to edit and review in real time

• Response validation: Set rules for inputs like email addresses or numeric values

• Skip logic: Use basic logic to direct respondents to different questions

• Email notifications: Get instant alerts for new form submissions

• Mobile-friendly design: Forms are easy to complete on smartphones and tablets

• Pre-built templates: Use templates for event RSVPs, customer feedback, and more

• Embedded forms: Add forms to websites or share via direct links 

Price

Google Forms is free for anyone with a Google account. However, businesses needing advanced features will need a Google Workspace plan:

What do users say about Google Forms?

Users appreciate Google Forms for its simplicity and ease of use, but many find it lacking in key areas. Rafael P. says, "The design is outdated, and it lacks modern question formats or advanced integrations." Another user, Dipa L, notes, "Google Forms needs an update with more features."

5. Wufoo: For small projects with limited data management

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Wufoo is a simple form builder for basic forms, surveys, and event registrations. It’s easy to use, with a drag-and-drop interface and 400+ pre-built templates to speed up form creation. You can collect payments with Stripe and PayPal, and connect with third-party tools via Zapier for workflow automation.

But customization is limited, so if you want visually appealing forms, you won’t get much flexibility with Wufoo. There’s no mobile app, which makes managing form submissions on the go impossible. Spam prevention is weak, with only basic CAPTCHA options. Plus, even on the top-tier plan, you’re limited to 10 users, which isn’t ideal for large teams.

Key features 

• Advanced customization: Use CSS to tweak layouts beyond basic options

• Field validation: Ensure accurate form data with input rules

• Rule builder for dynamic forms: Show or hide fields based on conditional logic

• REST API access: Connect Wufoo with other third-party tools and apps

• Multi-channel distribution: Embed forms on websites, blogs, emails, or Facebook pages

Price

What do users say about Wufoo?

Wufoo is liked for its ease of use and simplicity. Paula L. calls it “user-friendly,” making it easy to create and manage online forms. 

However, some users find it frustrating. Natalie N. points out that "Spam prevention is weak — there’s no strong CAPTCHA." And Alicia D. says, "The interface can feel clunky for automation and complex form creation."

6. Paperform: For limited storage needs with light uploads

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Paperform takes a document-style approach to form building, making it feel more like a natural conversation than a rigid questionnaire. You can seamlessly add text, images, and videos to create visually appealing, customized forms that match your brand.

Beyond aesthetics, Paperform offers conditional logic, calculation fields, and 3,000+ integrations via Zapier, making it a strong choice for automating workflows and collecting payments. However, it does have some limitations. Storage is capped at 100GB on the top-tier plan, which may not be enough for businesses handling large datasets or file uploads. Pricing is also on the higher side, which might not be ideal for budget-conscious users.

Key features 

• 600+ pre-built templates: Get a head start with industry-specific templates

• Calculation fields: Automate pricing, totals, and other calculations within forms

• Conditional logic: Show or hide fields based on user responses

• Analytics & insights: Track form submissions and user interactions for better optimization

• Mobile-friendly design: Fully responsive forms that work across all devices

Price

What do users say about Paperform?

Dani Z., a product manager, says, "The intuitive interface and seamless Zapier integrations make managing long, complex forms so much easier."

However, some users find it less beginner-friendly. Diego Q. notes, "The learning curve is steeper compared to Typeform." Kuvam M. adds, "It’s highly functional, but the price might make smaller businesses or nonprofits think twice before committing."

7. Zoho Forms: Best for existing Zoho users

Zoho Forms is a solid option if you’re already using Zoho CRM, Zoho Campaigns, or other Zoho apps. Its drag-and-drop builder makes it easy to create contact forms, feedback forms, and registration forms while keeping everything connected within the Zoho ecosystem.

But Zoho Forms has its limitations. Creating complex forms on mobile isn’t smooth, and there’s no option to save form templates, meaning you’ll have to start from scratch every time. Conditional formatting is missing, so you can’t automatically highlight responses based on specific criteria. If you're looking for advanced form design or deeper customization, Zoho Forms might feel too basic.

Key features 

• Approval workflows: Automate multi-step form approval processes

• Custom URLs: Create branded form links for a more professional look

• Email automation: Send personalized email responses after form submissions

• Field validation: Restrict inputs to email, numbers, or other data formats

• Offline mode: Collect form responses without an internet connection, syncing when back online

• Pre-filled forms: Send pre-filled forms to repeat customers for faster data collection

Price

What do users say about Zoho Forms?

Users often find it lacking in customization and ease of use. Gabs C. says, "Zoho Forms is easy to use, but customization is limited."  They add that more features would help make forms feel unique.

Jessica C. points out that "finding the right module can be frustrating" since similar features are spread across different sections. They also mention that while support is available, response times could be faster.

8. 123FormBuilder

123FormBuilder makes it easy to create online forms, surveys, and quizzes with its drag-and-drop builder and template library. It also integrates with tools like Google Drive, Mailchimp, and PayPal, making it a solid choice for basic data collection and payment forms.

However, phone support is only available for Enterprise users, so if you’re on a lower plan, you’ll have to rely on email or chat support. Deleting multiple fields at once isn’t possible with 123FormBuilder, meaning you’ll have to remove fields one-by-one. You also can’t export forms to PDF or Word, which can be a problem if you need offline copies of unlimited forms. If you want a custom form domain, you’ll have to upgrade to the highest-tier plan.

Key features 

• Custom notifications: Get real-time alerts via email or SMS when you receive form submissions

• Payment collection: Accept payments through PayPal, Stripe, and other gateways

• Analytics dashboard: Track form performance and submission data with built-in analytics

• Embed options: Share forms via direct links or embed them on websites and blogs

• HIPAA compliance: Available on higher-tier plans for industries requiring secure and compliant data collection.

Price

What do users say about 123FormBuilder?

123FormBuilder is easy to use, but some users report bugs and usability challenges. Michael K. mentions, "Forms can be buggy at times. I’ve had trouble setting up URL redirects for thank-you pages, especially after updates." Liam L. says, "Adding new users wasn’t as intuitive as I expected—it took longer than it should have."

Tips for choosing the right Formstack alternative

The best Formstack alternative depends on what you need – whether it's custom branding, automation, or payment collection. Here are some key factors to consider before making your choice:

• Ease of use: Look for a no-code drag-and-drop builder like Heyflow that makes form creation simple. Some platforms have a steeper learning curve than others.

• Customization: If branding is important, choose a tool that lets you customize fonts, colors, and layouts. Heyflow is a great option here, while free options like Google Forms are more limited.

• Conditional logic: Need forms that adjust based on user responses? Make sure the platform offers advanced logic features for multi-step or interactive forms.

• Payment processing: If you’re collecting payments, donations, or invoices, check for integrations with PayPal, Stripe, or other gateways.

• Integrations: If you rely on Google Sheets, HubSpot, or Zapier, make sure your form builder connects seamlessly. Heyflow, JotForm, and Typeform offer strong integration capabilities.

• Data security: If you're handling sensitive customer data, check for encryption, HIPAA compliance, and secure data storage.

• Storage and submission limits: Some tools limit the number of forms, entries, or file uploads, so make sure you choose a plan that fits your needs.

• Support options: If customer support is important, check whether the platform offers live chat, phone support, or only email assistance.

Which Formstack alternative is right for you?

The best Formstack alternative depends on your needs and priorities. If you want a simple, no-frills tool, JotForm or Zoho Forms could work. For more customization and automation, Paperform offers flexibility with advanced workflows.

But if you need an all-in-one platform that combines interactive forms, lead funnels, and landing pages, Heyflow is a great choice. Its no-code drag-and-drop builder, deep customization options, and integrations make it perfect for businesses that want high-converting forms without technical hassle.

From conditional logic to dynamic content and payment collection, Heyflow gives you full control over your forms – while keeping them fast, beautiful, and optimized for conversion. If you're serious about lead generation, customer engagement, and scaling your business, Heyflow is the best choice.

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