How to build an interactive landing page that converts: Top tips & examples

Your landing page has one job: turn visitors into customers. 

But most people click away in seconds if nothing grabs their attention. So, what makes some pages stick while others get ghosted faster than a bad Tinder date?

The answer: Interactivity. Think clickable quizzes, image sliders, calculators, or even chatbots that say, “Hey, need help? I got you.” It’s about getting visitors to do more than just scroll — they need to explore, click, and engage. 

When done right, interactivity keeps people hooked and nudges them toward action, whether subscribing, booking, or buying.

In this guide, we break down how to build an effective landing page that converts — with real-world examples of brands that get it right. By the end of the read, you’ll have all the tools (and inspiration) to create a landing page visitors can’t resist. 😍 

Let’s get to interacting!

What is an interactive landing page?

An interactive landing page is designed to pull visitors into the experience through dynamic visuals, forms, videos, or gamified elements.

It’s a page that says, "Hey, click this!" or "See what happens next!" — keeping visitors engaged and guiding them to actions like signing up or booking a demo.

Here’s the bonus — each interaction gives you insights into what your audience cares about. The more they engage, the more tailored the experience becomes. Plus, with analytics and A/B testing, you can fine-tune the page to increase conversions and hit your business goals faster​.

So, what makes interactive landing pages important resources for brands?

How do interactive landing pages improve conversions?

A plain, static landing page can feel like a dead-end, giving visitors no reason to stick around or engage. But, when your landing page invites interaction, visitors stay longer, explore further, and feel more connected to your brand. 

That connection can make all the difference in turning clicks into conversions. Let’s take a look at some more interactive landing page benefits: 

• Speak directly to your target personas: Each visitor is different, and tailoring interactions for specific personas ensures your message resonates. A product demo may appeal to one persona, while a cost calculator or case study might seal the deal for another. Meeting users with content that matches where they are in the buyer’s journey — whether at the top, middle, or bottom of the funnel — builds trust and nudges them toward conversion​.

• Capture top-funnel leads effortlessly: Visitors early in the funnel aren’t ready to buy yet, but interactive quizzes or surveys spark curiosity and provide value. In exchange for their participation, you collect email addresses or vital lead information, enabling you to move someone into your nurturing pipeline with a tailored pathway. This gives you high-intent leads that guide you through their funnel with targeted follow-ups.

• Build trust through transparency: Interactive elements like real-time calculators or dynamic testimonials show visitors exactly what they can expect — whether it’s pricing, savings, or other customer experiences. Features like live counters (“100 people bought this today”) add urgency and boost credibility, driving quicker decisions.

What are the elements of a high-converting interactive landing page?

Elements of high-converting interactive landing pages include engaging visuals, interactive forms, dynamic calls-to-action, and more. Although these may vary from case to case, here are the features and interactive elements we’ve found to be most effective.

1. Engaging visuals

Engaging visuals are images, videos, animations, or interactive elements designed to capture attention, evoke emotion, and encourage interaction. The goal is to help visitors understand complex information quickly. 

Dropbox understands that magic lies in motion. Need to show off a drag-and-drop feature? Dropbox uses a GIF — short, sweet, and effective. Want to explain how collaboration works? They roll out a quick video demo that covers everything faster than you can hit the back button. 

Hover effects highlight CTAs, scroll-triggered animations guide attention exactly where it’s needed, and the layout stays light and breathable with plenty of white space. It’s like their visuals say, “Look here—click here,” without shouting about it. 

2. Interactive forms

Interactive forms engage users through features like real-time feedback, auto-complete, or input validation. For example, it can be a multi-step form that breaks tasks into smaller parts, increasing the chances a user will participate.

Book More Showings, a Canadian real estate lead generation agency, uses interactive forms effectively. They wanted to boost conversions, lower lead costs, and save time — all without having to play notifications ‘tag’ with developers every time they wanted to tweak a form. 🏃💌

The team used Heyflow to create interactive forms with features like auto-complete for addresses and phone number validation. These small changes made a huge difference — prospects could fill out forms faster, without typing in every detail manually. ​

The results? 

• +150% increase in lead conversion rates 

• 50% faster lead customer funnel setup

• A 57% reduction in cost per qualified lead

Convert visitors into conversions like Book More Showings! Try Heyflow for free!

3. Dynamic content

Dynamic content is tailored content that changes based on the user’s actions, preferences, or data. Think custom recommendations, location-based suggestions, or interactive quizzes with changing questions.

Deloitte's “Explore Your Fit” is a classic example of dynamic content in action. This tool lets job seekers explore career opportunities based on their background, preferences, and working style. Users complete a short, interactive quiz, and based on their inputs, the tool delivers a customized career guide with roles that align with their skills and interests.

Dynamic content like this can reduce drop-offs by making users feel understood and catered to, ultimately driving higher conversions. 

4. Clear call-to-actions (CTAs)

Clear CTAs tell visitors exactly what to do next. Whether it’s “Book a demo,” “Start your free trial,” or “Get started now,” a good CTA makes it obvious what action to take, guiding users seamlessly toward the next step. Where and when you show the CTA matters just as much.

Rocket Mortgage, an online mortgage lender, changes its CTA based on user behavior and customer journey placement. 

When a visitor lands on the website for the first time, the primary CTA at the top corner says, “Apply Now”— encouraging new visitors to explore the platform and get started. For returning users who are already signed in, the CTA changes to "Sign out," creating a frictionless, intuitive experience for account holders.

This small tweak provides a frictionless experience, making it easier for returning users to log in and pick up where they left off.

5. Social proof

Social proof taps into the psychology of herd behavior — people feel more comfortable making decisions when they see others doing the same. It’s like saying, “Everyone else is doing it, so why not you?”

Product Hunt leverages this concept with its upvote system, providing a public display of how many users have endorsed a product. This creates credibility and urgency. The more upvotes a product gains, the higher it ranks, increasing visibility and reinforcing social proof.

With all these elements in place you can already see how each piece works together to boost engagement and conversions. But how do you bring it all together into a cohesive, high-converting landing page? Read on!

How do I make an interactive landing page?

Whether you’re starting from scratch or optimizing an existing page, there are a few essential steps to follow. Let’s take a look! 

1. Plan your landing page layout and structure

Creating an interactive landing page starts with a solid plan. Think of the layout as your page’s blueprint — it needs to be clear, easy to follow, and designed to guide visitors toward a specific goal. Every element should have a place and purpose.

Start by defining what action you want visitors to take. Once you know the goal, map out key sections:

• Interactive forms that are easy to complete

• Hero section with an engaging headline and CTA

• Dynamic content or social proof to reinforce trust

• Visual elements to showcase value (more on this in the next section)

Use a Z-pattern or F-pattern layout (based on how users scan web pages) to position CTAs where they’ll naturally grab attention. For example, place your primary CTA near the top and repeat it at logical points—like after-product demos or testimonials.

⚠️ Important: Keep mobile users in mind. Use collapsible menus, responsive images, and tap-friendly buttons to ensure your page looks and feels great on any screen.

❓Did you know?  79% of landing page visits come from mobile devices. If your pages aren’t mobile-first, you could be missing out on conversions and revenue.

2. Add engaging media elements

If a picture is worth a thousand words, then a well-placed video on your landing page is worth a thousand conversions. Keep in mind the cognitive load theory (CLT): the easier it is for users to process information, the more likely they are to engage and convert, so keep your videos just as simple as your expertly crafted copy.

Consider media elements like:

• Animations to guide attention toward CTAs.

• Explainer videos to show how your product works in under 30 seconds.

• Image sliders or product galleries so users can explore products interactively.

But, here’s the catch: media elements need to load fast. Keep things lightweight and ensure everything looks sharp on mobile too. 

⚠️ Just a reminder: no one likes auto-play music, so use your media wisely, and give page visitors the option to turn your video sound on!

Take a look at how the team at Heyflow showcase value with short videos and gifs on our landing page: 

3. Incorporate interactive features

We’ve already covered how quizzes, multi-step forms, real-time notifications, and interactive product demos boost engagement and drive conversions. Now, it’s time to bring it all together by strategically incorporating these features into your landing page.

Use these features purposefully:

• Top of the page: Start with a hero element — like a demo or slider — because first impressions matter.

• In the middle: Sprinkle progress bars and dynamic content to maintain momentum (everyone loves watching that bar hit 100%).

• At checkout: Use purchase counters to give users that little nudge — because no one wants to miss out on a ‘hot’ item. 🚒 🔥 

The goal isn’t to bombard visitors with every feature under the sun. It’s about using the right feature at the right time. 

For example, interactive forms work best at key decision points — like after a product demo or during a sign-up process— while real-time notifications shine when creating urgency during the checkout process. Dynamic quizzes are ideal for guiding visitors early in the funnel, personalizing the rest of their experience based on responses.

💡 Using landing page builders makes it easy to create interactive, conversion-focused pages without coding. Compare and find the perfect fit for your needs in our best landing page builder guide.  

4. Optimize for SEO and conversion

Your interactive landing page won’t matter if nobody can find it. 

• First, focus on page speed — interactive pages loaded with media can drag download times. Use compressed images and caching to keep things snappy. Google takes speed seriously, and a faster page means better rankings and lower bounce rates. As of 2024, the average page load time is 2.5 seconds on desktop and 8.6 seconds on mobile.

• Content hierarchy is your next priority. Structure your content so search engines and visitors alike can scan it easily. Use H1s for your primary headline and H2s and H3s for sub-sections. Keep the user journey smooth, with logical CTA placements throughout the entire page, aligned with natural stopping points.

• Meta titles and descriptions should be unique and persuasive. They are your landing page’s first impression in search results, so make them click-worthy while staying relevant to the content inside.

Optimizing for conversion means reducing friction. Make sure users can flow effortlessly from one interaction to the next, whether it's through an intuitive navigation structure or subtle visual cues like animations. A simple checkout process or form can make the difference between a conversion and a lost lead.

🌟 Remember, SEO is about balancing user experience and search engine requirements — the better your page serves both, the more likely it is to attract visitors and convert them.🌟

5. Test and launch

Before you hit “publish,” it’s time to test everything. Walk through your landing page as if you were a visitor — check that all forms, CTAs, and media elements work. Ensure everything looks perfect on both desktop and mobile and that page speed stays snappy. If you’re ever unsure, run some focus group user research tests before sending your page live. 

You can also run pre-launch tests with tools like Google’s PageSpeed Insights to catch any performance issues. You’ll want to make sure tracking codes, analytics, and CRM integrations are working correctly to capture data from day one.

Here’s a quick pre-launch checklist: 

✅ Forms and CTAs: Ensure all buttons and forms function properly and redirect users as expected.

✅ Mobile and desktop views: Confirm your page looks and works well across all devices.

✅ Page speed: Run tests using Google PageSpeed Insights and address any delays.

✅ Media and interactive elements: Verify that videos, images, and animations load quickly without glitches.

✅ SEO readiness: Review meta titles, descriptions, and image alt text for optimization.

✅ Tracking and analytics: Make sure all tracking codes and CRM integrations are capturing data correctly.

✅ Broken links and navigation: Scan for broken links and ensure smooth page navigation.

✅ Accessibility compliance: Check that the page meets accessibility standards, like WCAG.

✅ Performance monitoring setup: Set up tools to track traffic, behavior, and conversions from day one.

✅ Browser compatibility: Test the page on multiple browsers to ensure it displays consistently.

Once everything checks out, go live!  But remember — your launch isn’t the finish line. Keep monitoring performance, collect feedback, and iterate based on real user behavior. 

You may be wondering how to make this all happen without drowning in code. That’s where we come in. 👋 Let’s take a look at how Heyflow, a no-code builder, simplifies the process of creating interactive landing pages that engage and convert effortlessly.

Heyflow – the easy solution for interactive landing pages

Heyflow is a no-code platform designed to help businesses generate leads and increase conversions. It empowers users to create interactive forms, landing pages, and workflows that are visually engaging and easy to manage. 

Here’s how: 

• Customization flexibility: You can align every detail with your brand — tweak colors, fonts, layouts, and choose from over 40,000 icons. If you like to get hands-on, custom CSS is available too.

• Analytics and A/B testing: Track user behavior with built-in analytics, and use A/B testing to identify the most effective flow structures and content, helping you optimize continuously.

• Integrations: Connect effortlessly with tools like Salesforce, HubSpot, or Zapier to automate workflows, manage data, and simplify operations without manual effort.

• Mobile-optimized design: Your landing pages and flows will look and function perfectly across all devices, thanks to responsive landing page design.

• Lead management tools: Simplify follow-ups with automated emails, score leads with interactive forms, and collect e-signatures — all without disrupting the user experience.

What do users say about Heyflow? 

Create impactful interactive landing pages with Heyflow

With Heyflow, you can design interactive forms, workflows, and lead funnels tailored to your goals — and there’s no coding needed!
Try Heyflow for free!

Examples of incredible interactive landing pages

With that, let’s check out some interactive landing page examples that work extremely well.

1. Airbnb: Income calculator for potential hosts

Airbnb simplifies the hosting process with an interactive income calculator. This tool allows potential hosts to enter their location, property type, and bedroom count, instantly showing how much they could earn by listing their space.

What makes this tool so effective is its noncommittal nature. Visitors can explore the platform’s benefits without giving away personal data or making any commitments upfront. This low-pressure approach encourages more people to engage with the tool and consider hosting. It’s great for building trust too! 

2. Buff Motion: Animated portfolio video

Buff Motion showcase its expertise with an animated video that explains who they are and what they do. The video combines motion graphics, smooth transitions, and engaging visuals to give visitors a quick overview of their services. 

3. Sendible: Interactive product tour

Sendible’s landing page offers a self-guided product tour that’s packed with tooltips and hotspots. Visitors get to see exactly how Sendible works and how each feature fits into their workflow. The beauty of this tour is that it puts users in control. They can click through at their own pace, discovering the tools that matter most to them.

Visitors leave with a clear understanding of how Sendible can fit into their day-to-day, making it easier for them to take the next step. 

4. Mirrows: Horizontal scrolling micro-interactions

Mirrows takes user engagement to a new level with its horizontally scrolling experience. Instead of a traditional vertical scroll, the page layout moves side to side, keeping users curious about what comes next. 

Along the way, micro-interactions — like subtle animations and interactive content — respond to user actions, making the browsing experience feel dynamic and immersive.

5. Nike by you: Customized product builder

Nike by You (formerly NIKEiD) brings customization to life by allowing users to design their own shoes directly on the landing page. You can choose colors, materials, patterns, and even add personal texts to create one-of-a-kind product. *Adds to wishlist* 🎁

Wrapping up your guide to interactive landing pages

Creating an interactive landing page that engages and converts starts with thoughtful planning: structure your layout, add media that grabs attention, and integrate interactive features. And, if our examples have sparked ideas, you’re on the right track!

Ready to bring your ideas to life? Try Heyflow! With Heyflow you can start building custom interactive designs in a snap, use proven templates to capture more leads, and keep your feedback loops active — all without a line of code!

Create, capture, and convert with Heyflow!

Start creating interactive landing pages that stand out with Heyflow. Sign up for your free 14-day trial now.