Meet Heyflow – the Jotform alternative for frictionless forms
Say hello to a reliable form builder that doesn't disappoint. No more lost data or crashing forms. Give users uninterrupted experiences with Heyflow – the Jotform alternative you deserve.

Trusted by world-class marketers around the world
Jotform vs. Heyflow at a glance
Jotform: Static forms with limiting designs
- A standard form builder: Used for collecting information like contact details and feedback with static forms.
- Limited customization options: No room for additional visuals like icons, logos, or custom illustrations.
- Basic analytics: No bounce reporting or question-by-question drop-off data for actionable insights.
- Non-optimized templates: Features and templates not optimized for maximizing submissions or conversions.
Need more than basic information collection forms?
Heyflow: On-brand, dynamic forms optimized for conversion
- A dynamic form builder: perfect for creating interactive, multi-step forms that adapt to user input and enhance engagement.
- High level of customizability: You can match the design to your brand perfectly; add icons, images, and videos, upload custom fonts, and more.
- Built-in comprehensive analytics tab: See where respondents drop off, click-and-view heatmaps, conversion rate development over time, and more.
- Optimized templates: Customizable templates optimized to drive conversions.
Try an alternative to Jotform! Heyflow helps you simplify form building without sacrificing conversion rates or aesthetics.
Get startedDan switched from Jotform to Heyflow for better design, powerful analytics, and uninterrupted functionality
A long-time Jotform user, Dan was frustrated that he couldn’t track where leads were dropping off and abandoning his forms, impacting his form optimization efforts. He also wasn’t a fan of how embedded jotforms looked on his website.
To optimize his forms' appearance, functionality, and data collection, Dan started looking for Jotform competitors. He switched from Jotform to Heyflow and never looked back.
Choose Heyflow over Jotform for friction-free lead-generation forms
Standout Features
Create distinct versions for mobile & desktop
Only possible through CSS or with the assistance of customer support
Easily doable within the builder
Full design customizability
Landing page blocks
Native A/B Testing on all screens
Signature block
Build & Design
Chatbot features
Fully customizable cookie consent banner
Integrated icon libraries with 40.000+ icons
Loading screens
Upload custom fonts
Data & Support
Concierge onboarding
Dedicated CS Manager from Day 1
Server location
Integrate & Automate
Custom domains
Personalize & Optimize
Calculations
Conditional logic
Question by question drop-off analytics
Forget boring forms.
Build outstanding flows that make people click.
Jotform
Heyflow
With Heyflow we built exactly the user experience we wanted: No more clunky forms and higher conversion rates!
Where Jotform slacks, Heyflow shines. What makes Heyflow the best Jotform alternative?
Design without limits
- Customize every detail to match your brand – from colors to custom fonts and styles.
- Toggle between Simple and Expert Modes to design at your own pace and skill level.
- Add your own CSS, HTML blocks, or integrate Google & custom fonts for pixel-perfect branding.

See what works. Connect what matters
- Sync seamlessly with your favorite tools: CRMs, analytics, marketing platforms, and more.
- Track every interaction and drop-off point with real-time analytics.
- Run A/B tests to see what converts best and optimize every step for higher performance.

Turn clicks into customers
- Show only relevant questions with conditional logic to keep users moving forward.
- Speak directly to each user with dynamic content that feels personal.
- Fully responsive design ensures a smooth, high-converting experience on any device.

Build pages that perform
- Launch high-performing, mobile-optimized pages in minutes – no coding required.
- Choose from proven templates or start from scratch with full creative control.
- Easily embed videos, forms, and other interactive elements to keep users engaged.

Enterprise-grade security, built In
- Hosted on EU-based servers with ISO 27001 certification and regular penetration testing.
- Protect sensitive data with GDPR-friendly features like auto-delete and the Sensitive Tag.
- Stay in control with export options, version backups, and expert support for legal compliance.

Not so similar to Jotform. Definitely better! Heyflow's users tell all
Star rating: 5
Best form builder I’ve ever used, and I’ve used a lot of them.
The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.
Star rating: 4
Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.
Star rating: 5
Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads. We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.