Heyflow Blog

Lead generation best practices, conversion marketing insights, company updates and proven tips for maximizing your Heyflow performance.

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What makes a great interactive landing page: 16 examples and a how-to guide

Explore 16 interactive landing pages packed with motion, quizzes, and smart UX — plus tips on what makes them convert.

What is the foot-in-the-door technique? A guide for marketers

Learn how the foot-in-the-door technique works in marketing, why it's effective, and how to use it to increase conversions with real examples and tips.

What is a conversion rate and how to calculate it to maximize your leads

Discover what a conversion rate in marketing is, how to calculate it, and why it’s essential for a successful campaign. Boost your strategy today!

5 Steps to optimize your landing page conversion rate

Discover actionable strategies to boost your landing page conversion rates. Learn tips to optimize your pages and turn visitors into leads effortlessly

Landing pages vs websites: What’s the difference and when to use each?

What is a landing page vs website? Discover the differences between a website vs landing page, and when to use each of them.

Best practices for designing high-converting landing pages

Go beyond the basics of landing page design! Discover advanced best landing page practices to get you more leads and higher conversion rates.

How to drive more conversions with native advertising and Heyflow

Discover native ads and how they work, and learn how combining them with Heyflow can enhance your lead generation to new heights.

How to build successful lead generation campaigns: A complete guide

Master lead generation campaigns with proven strategies and actionable tips to capture leads, boost conversions, and grow your business.

Ad tracking demystified: Your essential Meta and Google Ads guide

Understand how tracking works in Meta and Google Ads, and learn everything about setup, event types, UTM parameters, remarketing, and tracking best practices.

How to create converting ad content and creatives for Meta and Google Ads

Learn how to create compelling ads for Meta and Google Ads with copy and creatives that improve your conversion rate and maximize engagement.

A guide to digital ad campaigns – platforms, duration and budget

Learn the essentials of digital advertising campaigns, from selecting appropriate channels and platforms, to understanding what to consider when running them, and explore best practices for an effective campaign setup.