Funnel Builder Pricing is Stuck in the Past. Here's How We're Modernizing Ours

If you build funnels to capture leads and drive conversions, you’ve likely faced a familiar problem across many tools:

Pricing feels confusing and disconnected from what truly drives your business forward.

You’re charged for visitors, page views, domains, or other metrics that don’t reflect your actual growth – a common frustration with many funnel builders. You get pushed into expensive plan upgrades just to access this one feature you actually need. It’s frustrating and can slow you down.

We’ve seen this trend in the market and also heard this loud and clear from our customers. This is why we’re flipping the script:

From now on, Heyflow’s new pricing reflects how you actually grow: through leads, outcomes, and performance.

This is pricing built to move with you, not against you.

The old way was holding you back.

This is what we’ve heard:

• "It's too expensive to get started." Building and testing new funnels shouldn't require a huge upfront investment, especially if you’re just starting out.

• "I have to upgrade just for one specific feature." This is right and it actually goes against everything we believe about flexibility. You shouldn’t have to pay for a bunch of stuff you don’t need just to get that one feature.

• "Why does it scale with so many random things – visitors, flows, domains?" These metrics often feel arbitrary, disconnected from your actual goals.

• "It's not connected to my actual success, like the leads I generate." This was the biggest wake-up call. You use Heyflow to grow your business, to get leads, to make sales. Your cost should reflect that, not how many times someone visits your flow without converting.

You called it out, and we appreciate it, and are making a move. That feedback pushed us to make a change – a big one.

Meet the new Heyflow pricing: Built for your growth.

We've completely overhauled our pricing model, ripping up the old rulebook and starting fresh, with one goal in mind: to align our success with yours: We're making our pricing cheaper for starters, highly modular, and more outcome-driven.

Here’s what makes it different:

• Way cheaper to get started – like, 50% cheaper! You can kick off your Heyflow journey for as little as €19. That’s no typo. We’ve dramatically lowered the entry barrier so everyone – freelancers, small businesses, and early teams – can experience Heyflow’s power without breaking the bank.

• The Starter plan has everything you need (Really!). No bait-and-switch here. The new Starter plan packs all the core features you need to build stunning, effective flows and start generating leads right away. No more paying extra just to unlock the essentials.

• No more forced plan upgrades for single features – just pick the bundles you want.  Instead of rigid tiers that lock you in, we’re introducing modular feature bundles. Need advanced integrations? Add that. Custom code? No problem. You only pay for what truly boosts your workflow, giving you full control, no restrictions.

• Pricing that scales with leads. As easy as that. This is the game-changer. We’ve cut the noise. Your Heyflow costs now scale primarily with the number of leads you generate. We don’t care how much traffic you get or how many flows you build; we care about your results. Just starting out? Pay less. It’s fair, transparent, and more tied to your business success.
  

This was built with you, for you

We didn't just brainstorm this pricing in a boardroom. It's the direct result of your feedback, our shared frustration with outdated industry models, and open, honest conversations. 

This wasn't an easy decision, but it was the right one. And we’ll keep improving it based on the feedback we receive.

So… What’s next?

The new pricing is live. Explore it. Find your fit. Add what you need, scale when you're ready.

👉 See the new pricing

Have questions? Reach out to us. We’re always happy to help you pick the perfect plan.

This is more than a pricing update. It’s a renewed commitment to grow with you.

Heyflow is becoming more powerful, more flexible, and more valuable than ever.
This pricing is just the beginning.