How it all started

When working at the healthcare recruitment platform Medwing, Amir needed a solution that would convert website traffic into leads and applications – significantly more than any contact form or landing page ever could. The solution was an interactive and intuitive experience, well-designed, results-oriented and simple: a “flow” users could click through, question by question – and it worked.

“But it was costly – to build, to run, and to iterate,” he shared with his friend from university, Dustin. They thought, it would be game-changing if instead of depending on expensive designers and engineers to develop it, everyone could create a flow that people love engaging with – in a tool that’s drag-and-drop-simple. The idea of a no-code flow solution was born.

In 2020, they founded Niro (which later became Heyflow), hired the first employees, and acquired their first customers. What started with two friends following a hunch has grown into a team of 46 people serving customers in over 60 countries, rapidly growing.