The flexible Google Forms alternative for lead generation

Are you still using forms that don’t convert? Heyflow helps you to build, design and integrate interactive forms, funnels and landing pages without writing code. Start converting more traffic with Heyflow today.
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Two mobile devices showing forms by Google and Heyflow

Market leaders use Heyflow to grow their lead gen

AllianzCiscoAxaBCG Digital VenturesForbesRocket Mortgage

Heyflow users increase their submissions by up to 54%

  • Excellent user experience with conversational forms
  • Easily customizable to match your brand design
  • Tested templates for a wide variety of use cases

Google Forms vs. Heyflow at a glance

Google Forms

  • Free tool for creating quizzes, simple contact forms, surveys, and the like
  • Mainly built for single-step forms rather than state-of-the-art multi-step funnel approaches
  • Limited to no options to customize design and match it to your brand
  • Very basic analytics tab, no question by question drop-off rate shown for actionable insights
  • Not optimized for the maximization of submissions and conversions

Google Forms is a good fit for basic use cases without a strong emphasis on high submission rates or design aesthetics.

Heyflow

  • No-code platform suited for marketing and product teams wanting to build unique interactive forms, pages and funnels to convert traffic
  • Built to enable no-code creation of highest standard conversion funnels for the ideal user experience
  • High level of customizability so you can match the design to your brand perfectly; Adapt colors, upload custom fonts, write your own CSS, and much more
  • Built-in comprehensive analytics tab showing where respondents drop off, daytime heat maps, conversion rate development over time, and more
  • Features and templates optimized to increase submissions

We recommend using Heyflow over Google Forms if a high submission rate is a top priority for your business, if you do lead generation or recruiting, and want to create a unique, on-brand experience.

Beyond the simplicity and speed, Heyflow was remarkably customizable to even match our company’s strict brand guidelines.

Jesse Thompson

Jesse Thompson

Senior Product Designer

Rocket Mortgage

How Heyflow’s lead gen platform helps you step up your forms game

Build

With simple features such as drag & drop, real-time preview, and color pickers, Heyflow helps you turn your ideas into reality.


Use smart logic paths for a personalized feel, and over 40 building blocks to make the interactive landing page your own – no coding required.

Design

Want to design a landing page that matches your brand perfectly? With Heyflow, you can achieve this in no time.


Speed up your workflow with over 30,000 integrated icons and a smart, advanced design system for pixel-perfect custom forms. Fully responsive and blazingly fast.

Connect & analyze

Send all your responses straight to your CRM. Our built-in analytics dashboard and native integrations with major ad platforms let you track your conversion rates and optimize your campaigns effectively. Or use Zapier to connect with thousands of other services.

Not sure if Heyflow is for you?

We'll work closely with you to understand your business and develop solutions that meet your unique requirements. Schedule a call with our expert team to learn how Heyflow can help for your specific use case and see the platform in action!

Jenna from customer support team

Doubts? Don’t take our word for it.
Read our reviews instead.

Best form builder I’ve ever used, and I’ve used a lot of them.

The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.

– Sean M., Founder

Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!

Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.

– Thomas B., CEO & Head of Growth

Great customer support, neat product

Intuitive software that really helped us generate more high-quality B2B leads.  We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.