The advanced, compatible alternative to HubSpot forms
Looking for a multi-step form software that that seamlessly integrates with your favorite CRM while ensuring your forms and pages are consistent with your brand? Meet Heyflow, the top alternative to HubSpot’s built-in form function.
Trusted by world-class marketers around the world
HubSpot Forms vs. Heyflow at a glance
HubSpot Forms
- Standard form builder, best used for collecting basic information like contact details and feedback through static forms
- Limited options to customize design and match it to your brand
- Standardized block layouts with little possibilities to adjust
- Multi-step features only available for beta users, so some imperfections may occur
HubSpot offers a quick way to create simple forms from within the CRM without a strong emphasis on high submission rates or design aesthetics.
Heyflow
- No-code tool used by marketing and product teams looking to create unique interactive forms, pages, and lead funnels to effectively convert traffic
- High level of customizability so you can match the design to your brand perfectly: Adapt colors, upload custom fonts, write your own CSS, and much more
- Multiple block presets and granular options for design adjustment
- Multi-step approach at the heart of the product with reliable, tailor-made features
We recommend using Heyflow over HubSpot Forms if a high conversion rate and an on-brand experience is crucial to your business.
Get startedWhy choose Heyflow over HubSpot Forms?
Standout Features
Built-in drop-off analytics
Calculations
Dedicated CS Manager from Day 1
No. of form block types
10
40+
No. of templates
6
35+
Build & Design
Conditional logic
Only as Beta feature
Create distinct versions for mobile & desktop within builder
Full design customizability without code
Multi-step forms
Only as Beta feature
Integrate & Automate
HighLevel integration
Hubspot Integration
Matomo IntegrationMeta Ads Integration
TikTok Pixel Integration
TrustedForm Integration
Zapier IntegrationBeyond the simplicity and speed, Heyflow was remarkably customizable to even match our company’s strict brand guidelines.
Jesse Thompson
Senior Product Designer
What makes Heyflow the best HubSpot Forms alternative?
Design without limits
- Customize every detail to match your brand – from colors to custom fonts and styles.
- Toggle between Simple and Expert Modes to design at your own pace and skill level.
- Add your own CSS, HTML blocks, or integrate Google & custom fonts for pixel-perfect branding.
See what works. Connect what matters
- Sync seamlessly with your favorite tools: CRMs, analytics, marketing platforms, and more.
- Track every interaction and drop-off point with real-time analytics.
- Run A/B tests to see what converts best and optimize every step for higher performance.
Turn clicks into customers
- Show only relevant questions with conditional logic to keep users moving forward.
- Speak directly to each user with dynamic content that feels personal.
- Fully responsive design ensures a smooth, high-converting experience on any device.
Build pages that perform
- Launch high-performing, mobile-optimized pages in minutes – no coding required.
- Choose from proven templates or start from scratch with full creative control.
- Easily embed videos, forms, and other interactive elements to keep users engaged.
Enterprise-grade security, built In
- Hosted on EU-based servers with ISO 27001 certification and regular penetration testing.
- Protect sensitive data with GDPR-friendly features like auto-delete and the Sensitive Tag.
- Stay in control with export options, version backups, and expert support for legal compliance.
Still deciding? Don't take our word for it.
Read more from our happy customers.
Star rating: 5
Best form builder I’ve ever used, and I’ve used a lot of them.
The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.
Star rating: 4
Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.
Star rating: 5
Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads. We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.