The advanced, compatible alternative to HubSpot forms

Looking for a multi-step form software that that seamlessly integrates with your favorite CRM while ensuring your forms and pages are consistent with your brand? Meet Heyflow, the top alternative to HubSpot’s built-in form function.
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Trusted by world-class marketers around the world

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HubSpot Forms vs. Heyflow at a glance

HubSpot Forms

  • Standard form builder, best used for collecting basic information like contact details and feedback through static forms
  • Limited options to customize design and match it to your brand
  • Standardized block layouts with little possibilities to adjust
  • Multi-step features only available for beta users, so some imperfections may occur

HubSpot offers a quick way to create simple forms from within the CRM without a strong emphasis on high submission rates or design aesthetics.

Heyflow

  • No-code tool used by marketing and product teams looking to create unique interactive forms, pages, and lead funnels to effectively convert traffic
  • High level of customizability so you can match the design to your brand perfectly: Adapt colors, upload custom fonts, write your own CSS, and much more
  • Multiple block presets and granular options for design adjustment
  • Multi-step approach at the heart of the product with reliable, tailor-made features

We recommend using Heyflow over HubSpot Forms if a high conversion rate and an on-brand experience is crucial to your business.

Why choose Heyflow over HubSpot Forms?

Hubspot formsHeyflow
No. of templates
635+
No. of form block types
1040+
Multi-step forms
( )More info

Only as Beta feature

Conditional logic
( )More info

Only as Beta feature

Calculations
Full design customizability without code
Create distinct versions for mobile & desktop within builder
Built-in drop-off analytics
ZapierZapier Integration
HubspotHubspot Integration
Meta PixelMeta Ads Integration
TikTok PixelTikTok Pixel Integration
MatomoMatomo Integration
HighLevelHighLevel integration
TrustedFormTrustedForm Integration
Dedicated CS Manager from Day 1

Beyond the simplicity and speed, Heyflow was remarkably customizable to even match our company’s strict brand guidelines.

Jesse Thompson

Jesse Thompson

Senior Product Designer

Rocket Mortgage

What makes Heyflow the best HubSpot alternative?

1. Next-level design flexibility

100% on-brand

Match your forms to your brand identity by customizing anything from colors to fonts.

Heyflow screenshot showing custom font picker and color picker

Eye-catching design elements

Add 40,000+ icons from our integrated icon library, videos and other eye-catchers to make your forms and pages look stunning.

Heyflow screenshot - icons

Design modes tuned to you

Select between Simple and Expert Design Mode, to set up either a small, or an extended library of fonts, colors and styles to match your brand design.

Design modes

2. Real actionable insights & powerful integrations

More and better tracking integrations

Send Heyflow conversion events to Meta, Google, LinkedIn and more, and use them for your campaign optimization.

Four icons - Meta, Tik Tok, Google Tag Manager, and LinkedIn

Website embedding

Embed your Heyflow form as a web component, popup, or within any website builder, and enjoy outstanding levels of responsiveness and loading speed.

Powerful analytics tab

Get valuable insights on your respondents' behavior through the built-in analytics tab. Understand where exactly they drop off, at what times and through what device they interact with your form, conversion rate development over time, and more. All the data you need to optimize your forms and pages effectively inside of Heyflow – no additional setup or integration needed!

Heyflow screenshot - analytics

3. Technology designed to drive conversions

Integrate loaders to increase perceived value

Add custom loaders to signal to your users the form is responding to their input. When users feel an offer is being personalized just for them, it tends to significantly increase conversions.

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Book meetings and collect signatures without UX breaks

Use Heyflow’s date picker block, calendly block or signature block to generate meetings and collect signatures without your users having to leave your form.

Screenshot of a signature and date picker

Page speed scores >90

Forms built with Heyflow load fast by default, so that there's no friction when your website visitors convert – even if they open your heyflow forms with an outdated mobile device or through a poor internet connection.

4. Ability to build entire landing pages

Many HubSpot forms users switch to Heyflow because they were looking for an easier way to embed their forms on their pages than doing it tediously through a website builder. With Heyflow, they get the best of both worlds: create interactive forms and build impressive landing pages using more than 20 dedicated landing page blocks.

5. Enterprise-grade data security

Sensitive tag

Decide through a simple click which data you want to have deleted from Heyflow servers permanently.

Heyflow screenshot - data security

Custom cookie consent banner

Build your own cookie consent banner in Heyflow in a snap.

A screenshot of a custom cookie consent banner

Security standards and certifications

Built in Germany, hosted in the EU, ISO 27001 certified and 100% GDPR-compliant. We keep your data safe and protect your customers’ privacy.

Still deciding? Don't take our word for it.
Read more from our happy customers.

Best form builder I’ve ever used, and I’ve used a lot of them.

The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.

– Sean M., Founder

Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!

Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.

– Thomas B., CEO & Head of Growth

Great customer support, neat product

Intuitive software that really helped us generate more high-quality B2B leads.  We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.