Heyflow vs. Jotform:
Funnels that turn paid clicks into customers

Jotform helps you collect information. Heyflow helps you convert paid traffic. Build mobile-first, on-brand funnels proven to generate more qualified leads and higher ROAS.

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Why marketing teams move from Jotform to Heyflow

Jotform is a great tool for collecting data, but if you’re running paid ads, you need more than a form. Heyflow is built for marketers who care about performance, not just submissions. With mobile-first funnels that feel native to your brand, server-side tracking for accurate attribution, and built-in testing tools to optimize every click, Heyflow helps you capture, qualify, and convert more leads from your paid campaigns.

Axa BCG Digital Ventures Forbes Saas Group Rocket Mortgage Allianz Cisco Pernod Ricard

Funnels Designed for Conversion

Static forms stop at data collection. Heyflow funnels move visitors toward action. Each step is designed to reduce drop-off and increase completions, using logic, visuals, and responsive design proven to boost conversion rates — especially on mobile.

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Built for Paid Media

Heyflow connects natively with Meta CAPI, TikTok, Google Ads, Taboola, and Outbrain to capture every conversion accurately, even without cookies. Jotform relies on client-side pixels or third-party workarounds, making it unreliable for ad optimization and ROAS reporting.

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Conversion Optimization Made Simple

Run A/B tests, monitor drop-offs, and validate lead quality in real time, all inside Heyflow. You’ll know which version, question, or layout converts best, while ensuring only real leads make it into your CRM.

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How Heyflow stacks up against Jotform

The difference is simple: Jotform collects responses. Heyflow converts paid traffic.
Funnels outperform forms because they create interactive, guided experiences that build trust, reduce friction, and turn visitors into customers.

Purpose-built for paid media

Heyflow:

Designed for paid media and conversion funnels.

Jotform:

Built for data collection and form submissions.

Ad tracking and attribution

Heyflow:

Native server-side integrations with Meta, TikTok, Google Ads, and more for accurate ROAS tracking.

Jotform:

Limited to browser-side pixel widgets or Zapier workarounds.

Mobile-first experience

Heyflow:

Funnels optimized for speed and engagement across devices.

Jotform:

Forms are responsive but not designed for high-speed funnel flows.

Lead quality tools

Heyflow:

Built-in SMS OTP, phone network validation, and address lookup and validation.

Jotform:

Requires external widgets or manual verification.

A/B testing and analytics

Heyflow:

Built-in A/B testing, drop-off tracking, and conversion analytics.

Jotform:

No native testing; manual or third-party methods only.

Design control

Heyflow:

Full creative freedom down to every pixel, animation, and layout.

Jotform:

Form layouts and styling limited by templates.

Customer success

Heyflow:

Dedicated lead-gen experts and optimization guidance.

Jotform:

Self-serve help and community resources.

Leana SchepisClean Slate Clinic

Nadim Kuttab

Founder & CEO

Switching from Jotform to Heyflow gave us a 30% lift in conversion rates from paid campaigns. Funnels simply perform better than forms, and the support team helped us optimize every step.

Frequently asked questions

Is Heyflow just another form builder?

No — Heyflow is a funnel builder built for performance marketers. While Jotform helps collect responses, Heyflow helps you generate qualified leads and optimize every click from paid traffic.

Is Heyflow free?

Heyflow offers a free 14-day trial so you can test all features — no credit card required. For ongoing use, paid plans scale based on usage and team size.

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Is Heyflow compliant and secure?

Yes — Heyflow is GDPR, SOC 2, and HIPAA compliant, ensuring data security at every step.

Do I need technical skills?

No developers needed. Everything is drag-and-drop with live preview and advanced logic built in. If you do wanna work with code, custom JS, CSS and HTML are available for endless flexibility.

Can I connect it to my ad accounts?

Yes. Heyflow integrates directly with Meta, Google, Linkedin, Taboola, Outbrain and more for full-funnel attribution.

Start converting more from every paid click:

Join thousands of teams using Heyflow to turn paid media into measurable ROI.

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