The powerful, elegant alternative to Jotform

Your visitors deserve more than a standard static form. Heyflow’s rich features, design options and customizability make it the #1 Jotform alternative for marketing teams who want to convert more traffic through an engaging experience.
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Two mobile devices next to each other with Heyflow and Jotform flows

Trusted by world-class marketers around the world

AxaBCGXForbesSaas GroupRocket Mortgage

Jotform vs. Heyflow at a glance


  • Standard form builder, best used for collecting information like contact details and feedback through static forms
  • Limited to no options for design customization or additional visuals (e.g. icons)
  • Very basic analytics tab, no bounce reporting or question by question drop-off data for actionable insights
  • Features and templates not optimized for the maximization of submissions and conversions

Jotform is a good fit for you if you need basic information collection forms without a strong emphasis on high submission rates or design aesthetics.


  • No-code platform suited for marketing and product teams wanting to build unique interactive forms, pages and flows to convert traffic
  • High level of customizability so you can match the design to your brand perfectly; Add icons, images and videos with ease, upload custom fonts, and much more
  • Built-in comprehensive analytics tab showing where respondents drop off, daytime heat maps, conversion rate development over time, and more
  • Features and templates optimized to drive conversions

We recommend using Heyflow over Jotform if a high conversion rate is a top priority for your business, if you do lead generation, or if you want to create a unique, beautiful experience.

Here’s why Dan switched from Jotform to Heyflow

Dan was tired of the unreliable rendering behavior of jotforms when embedding them, as well as the lack of drop-off analytics which he would’ve needed to optimize his forms. Here’s Dan in his own words:

Why choose Heyflow over Jotform?

Conditional logic
Full design customizability
Integrated icon libraries with 40.000+ icons
Upload custom fonts
Question by question drop-off analytics
Landing page blocks
More info

Landing page blocks such as accordions, logo bars, containers and more, help you build high-converting experiences.

Signature block
More info

Collect signatures from your respondents without making them leave your heyflow.

Create distinct versions for mobile & desktop
Only possible through CSS or with the assistance of customer supportEasily doable within the builder
Editable cookie consent banner
ZapierZapier Integration
HubspotHubspot Integration
Google Tag ManagerGoogle Tag Manager Integration
Meta PixelMeta Pixel Integration
Meta Conversions APIMeta Conversions API Integration
MatomoMatomo Integration
TikTok PixelTikTok Pixel Integration
Linkedin Insight TagLinkedin Insight Tag Integration
TrustedFormTrustedForm Integration
Custom domains
Loading screens
Concierge onboarding
Dedicated CS Manager from Day 1
Chatbot features
Server location
USAUSA & Europe

Forget boring forms.
Build outstanding flows that make people click.

With Heyflow we built exactly the user experience we wanted: No more clunky forms and higher conversion rates!

Johannes Roggendorf

Johannes Roggendorf



What makes Heyflow the best Jotform alternative?

1. Next-level design flexibility

100% on-brand

Match your flow to your brand identity by customizing anything from colors to fonts.

Heyflow screenshot showing custom font picker and color picker

Eye-catching design elements

Add 40,000+ icons from our integrated icon library, videos and other eye-catchers to make your flows look stunning.

Heyflow screenshot - icons

Design modes tuned to you

Select between Simple and Expert Design Mode, to set up either a small, or an extended library of fonts, colors and styles to match your brand design.

Design modes

2. Real actionable insights & powerful integrations

More and better tracking integrations

Send Heyflow conversion events to Meta, Google, LinkedIn and more, and use them for your campaign optimization.

Four icons - Meta, Tik Tok, Google Tag Manager, and LinkedIn

Website embedding

Embed your flow as a web component, popup, or within any website builder, and enjoy outstanding levels of responsiveness and loading speed.

Powerful analytics tab

Get valuable insights on your respondents' behavior through the built-in analytics tab. Understand where exactly they drop off, at what times and through what device they interact with your flow, conversion rate development over time, and more. All the data you need to optimize your flow effectively inside of Heyflow — no additional setup or integration needed!

Heyflow screenshot - analytics

3. Technology designed to drive conversions

Integrate loaders to increase perceived value

Add custom loaders to signal to your users the flow is responding to their input. When users feel an offer is being personalized just for them, it tends to significantly increase conversions.


Book meetings and collect signatures without UX breaks

Use Heyflow’s date picker block, calendly block or signature block to generate meetings and collect signatures without your users having to leave your flow.

Screenshot of a signature and date picker

Page speed scores >90

Flows built with Heyflow load fast by default, so that there’s no friction when your website visitors convert — even if they open your heyflow with an outdated mobile device or through a poor internet connection.

4. Ability to build entire landing pages

Jotform users switch to Heyflow because they are tired of tediously embedding their forms on their page through a website builder. With Heyflow, they get the best of both worlds: create interactive flows and build impressive landing pages using more than 20 dedicated landing page blocks.

5. Enterprise-grade data security

Sensitive tag

Decide through a simple click which data you want to have deleted from Heyflow servers permanently.

Heyflow screenshot - data security

Custom cookie consent banner

Build your own cookie consent banner in Heyflow in a snap.

A screenshot of a custom cookie consent banner

Security standards and certifications

Built in Germany, hosted in the EU, ISO 27001 certified and 100% GDPR-compliant. We keep your data safe and protect your customers’ privacy.

Doubts? Don’t take our word for it.
Read our reviews instead.

Best form builder I’ve ever used, and I’ve used a lot of them.

The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.

– Sean M., Founder

Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.

– Thomas B., CEO & Head of Growth

Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads.  We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.