Meet Heyflow – the Jotform alternative for frictionless forms
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Trusted by world-class marketers around the world
Jotform vs. Heyflow at a glance
Jotform: Static forms with limiting designs
- A standard form builder: Used for collecting information like contact details and feedback with static forms.
- Limited customization options: No room for additional visuals like icons, logos, or custom illustrations.
- Basic analytics: No bounce reporting or question-by-question drop-off data for actionable insights.
- FNon-optimized templates: Features and templates not optimized for maximizing submissions or conversions.
Need more than basic information collection forms?
Heyflow: On-brand, dynamic forms optimized for conversion
- A dynamic form builder: perfect for creating interactive, multi-step forms that adapt to user input and enhance engagement.
- High level of customizability: You can match the design to your brand perfectly; add icons, images, and videos, upload custom fonts, and more.
- Built-in comprehensive analytics tab: See where respondents drop off, click-and-view heatmaps, conversion rate development over time, and more.
- Optimized templates: Customizable templates optimized to drive conversions.
Try an alternative to Jotform! Heyflow helps you simplify form building without sacrificing conversion rates or aesthetics.
Dan switched from Jotform to Heyflow for better design, powerful analytics, and uninterrupted functionality
A long-time Jotform user, Dan was frustrated that he couldn’t track where leads were dropping off and abandoning his forms, impacting his form optimization efforts. He also wasn’t a fan of how embedded jotforms looked on his website.
To optimize his forms' appearance, functionality, and data collection, Dan started looking for Jotform competitors. He switched from Jotform to Heyflow and never looked back.
Choose Heyflow over Jotform for friction-free lead-generation forms
 |  | |
|---|---|---|
Conditional logic | ||
Calculations | ||
Full design customizability | ||
Integrated icon libraries with 40.000+ icons | ||
Upload custom fonts | ||
Question by question drop-off analytics | ||
Landing page blocks More infoLanding page blocks such as accordions, logo bars, containers and more, help you build high-converting experiences. | ||
Signature block More infoCollect signatures from your respondents without making them leave your heyflow. | ||
Create distinct versions for mobile & desktop | Only possible through CSS or with the assistance of customer support | Easily doable within the builder |
Editable cookie consent banner | ||
 Zapier Integration | ||
 Hubspot Integration | ||
 Google Tag Manager Integration | ||
 Meta Pixel Integration | ||
 Meta Conversions API Integration | ||
 Matomo Integration | ||
 TikTok Pixel Integration | ||
 Linkedin Insight Tag Integration | ||
 TrustedForm Integration | ||
Custom domains | ||
Loading screens | ||
Concierge onboarding | ||
Dedicated CS Manager from Day 1 | ||
Chatbot features | ||
Server location |  USA & Europe |  Europe |
Forget boring forms.
Build outstanding flows that make people click.
Jotform
Heyflow
With Heyflow we built exactly the user experience we wanted: No more clunky forms and higher conversion rates!
Where Jotform slacks, Heyflow shines. What makes Heyflow the best Jotform alternative?
1. Next-level design flexibility
Formulare, die zu 100% on-brand sind
Match your flow to your brand identity by customizing anything from colors to fonts.
Eye-catching form design meets functionality:
Make show-stopping forms with 40,000+ icons from our integrated icon library and more eye candy.
Form building made simple, no matter your technical skill level:
Whether you’re a design aficionado or an absolute beginner, Heyflow offers modes that cater to your level. Choose between Simple and Expert Design Mode to create forms that seamlessly align with your design smarts.
2. Actionable insights & powerful integrations
From draft to embedded form in a click:
Get your forms live on your website in seconds. Embed your flows as web components, pop-ups, or within any website builder, and enjoy lightning-fast loading times and superior responsiveness.
More tracking integrations:
Streamline your campaign optimization and send form conversion events to Meta, Google, LinkedIn, and more!
Optimize conversions with granular data:
See where your forms are falling short with built-in behavioral analytics. Identify where respondents drop off, at what times, and with what device. All the data you need, always available - and no integration is needed!
3. Drive conversions with minimal effort
Increase perceived value with loaders:
Show your users how much you care! Make them feel seen with custom loaders.
No UX breaks:
Schedule meetings and collect signatures without disrupting your users' experience.
0% friction with page speed scores >90:
Never worry about page speed. With Heyflow, you get fast forms on any device, no matter how poor the internet connection.
4. Create landing pages that land you leads
5. Keep your data safe with enterprise-grade data security
Sensitive tag:
Decide with a click which data you want to have deleted from Heyflow servers permanently.
Custom cookie consent banner
Build your own cookie consent banner in Heyflow with a single click.
Your data is safe and your customers’ privacy protected:
Built in Germany, hosted in the EU, ISO 27001 certified, and 100% GDPR-compliant. Heyflow keeps your data safe and protects your customers’ privacy.
Not so similar to Jotform. Definitely better! Heyflow's users tell all
Best form builder I’ve ever used, and I’ve used a lot of them.
The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.
Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.
Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads. We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.