Paperform vs. Heyflow:
Funnels that turn paid clicks into customers
Paperform builds beautiful forms. Heyflow converts paid traffic, with server-side tracking, native A/B testing, and EU data hosting that enterprise buyers require.
Why marketing teams move from Paperform to Heyflow
Paperform is a polished form builder, but if you're running paid campaigns, you need more. No server-side tracking means up to 40% of conversions never reach your ad platforms. No A/B testing means you can't optimize. And data stored in the US, Australia, or Singapore means EU compliance gets complicated. Heyflow gives you the tracking, testing, and security to convert more from every click.
Track and Test Every Click
Paperform has no server-side tracking and no A/B testing. Heyflow ships native Meta CAPI, TikTok, Google, LinkedIn, and Bing, plus built-in A/B testing with statistical significance. Know what converts and prove it to your ad platforms.
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Pages, Not Just Forms
Paperform maxes out at 2-column field layouts. Heyflow gives you unlimited containers, accordions, logo bars, and 42,000+ icons. Build conversion-optimized landing pages, not just forms that collect data.
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Stop Paying for Fake Leads
Paperform validates phone number format. Heyflow validates at the carrier network level via HLR lookup and offers SMS OTP. Fake numbers, disconnected lines, and VoIP spam get rejected before they reach your CRM.
Try for freeHow Heyflow stacks up against Paperform
Paperform builds elegant forms. Heyflow builds high-converting funnels for paid traffic. Here's what matters when every click costs money.
Purpose-built for conversion
Heyflow:
Funnel and landing page builder designed for paid media, lead gen, quizzes, and product discovery.
Paperform:
Document-style form builder with payment and scheduling strengths.
Server-side ad tracking
Heyflow:
Native Meta CAPI, TikTok Events API, Google Ads, LinkedIn, and Bing, all server-side.
Paperform:
Client-side only; no server-side CAPI for any platform.
Ad platform integrations
Heyflow:
Native pixels for Meta, TikTok, LinkedIn, Google Ads, Taboola, Outbrain, and Voluum, all code-free.
Paperform:
Basic Google Ads script only; no TikTok, LinkedIn, Taboola, or Outbrain.
A/B testing
Heyflow:
Built-in A/B testing with statistical significance and traffic allocation.
Paperform:
No A/B testing; requires external tools.
Behavioral analytics
Heyflow:
Native Hotjar, Microsoft Clarity, and Matomo integrations.
Paperform:
No native behavioral analytics integrations.
Landing page building
Heyflow:
Container blocks with unlimited columns, accordions, logo bars, loaders, and 42,000+ icons.
Paperform:
2-column field layouts max; no containers, accordions, or icon library.
Design control
Heyflow:
2,000+ style variables, 1,000+ Google Fonts, custom font uploads, block device visibility, custom CSS/JS/HTML.
Paperform:
Good baseline theming; CSS required for precision; limited custom JS.
Mobile-first experience
Heyflow:
Custom performance framework with >90 PageSpeed scores.
Paperform:
Responsive design; no documented performance optimization.
Lead quality & validation
Heyflow:
HLR phone network validation (carrier-level), SMS OTP, email validation, address validation.
Paperform:
Format validation only; no HLR lookup or SMS OTP.
TCPA lead compliance
Heyflow:
Native TrustedForm and Jornaya/Verisk integrations.
Paperform:
No TrustedForm or Jornaya support.
EU data hosting
Heyflow:
100% German servers.
Paperform:
US, Australia, Singapore; no EU-only option.
Enterprise compliance
Heyflow:
SOC 2 Type II, ISO 27001 certified, HIPAA compliant with BAA.
Paperform:
SOC 2 Type I only; no ISO 27001; no HIPAA/BAA.
Sensitive data handling
Heyflow:
Sensitive Tag auto-deletes specific fields after processing.
Paperform:
Manual deletion only.
HR/recruiting integrations
Heyflow:
Native Personio, Recruitee, and softgarden integrations.
Paperform:
Requires Zapier for all HR platforms.
HighLevel integration
Heyflow:
Native.
Paperform:
Zapier only.
Payments
Heyflow:
Stripe with Apple Pay and Google Pay.
Paperform:
Stripe, PayPal, Square, and Braintree (broader gateway support).
Native scheduling
Heyflow:
Native Calendly integration with data capture.
Paperform:
Native Google Calendar and Outlook scheduling.
E-signature
Heyflow:
Native signature block.
Paperform:
Papersign product for full e-signature workflows.
Customer success
Heyflow:
Dedicated local support and optimization guidance.
Paperform:
Standard support.
Johannes Roggendorf
Founder & CEO
Switching from Paperform to Heyflow gave us a 30% lift in conversion rates from paid campaigns. Funnels simply perform better than forms, and the support team helped us optimize every step.
Frequently asked questions
Is Heyflow just another form builder?
No. Heyflow is a funnel platform built for performance marketers. While form builders like Paperform create elegant data collection experiences, Heyflow helps you convert paid traffic with full landing pages, server-side ad tracking, A/B testing, and lead validation.
Is Heyflow free?
Heyflow offers a free 14-day trial so you can test all features, no credit card required. Paperform has a lower entry price, but missing server-side tracking and A/B testing costs more in wasted ad spend than the price difference.
View pricingIs Heyflow compliant and secure?
Yes. Heyflow is GDPR compliant with 100% German data hosting, SOC 2 Type II certified, ISO 27001 certified, and HIPAA compliant with BAA available. Paperform has SOC 2 Type I but stores data in the US, Australia, and Singapore with no EU-only option, no ISO 27001, and no HIPAA compliance.
Do I need technical skills?
No developers needed. Everything is drag-and-drop with live preview and advanced logic built in. For teams that want to go further, custom CSS, JavaScript, and HTML are available directly in the editor.
Can I connect it to my ad accounts?
Yes. Heyflow integrates natively with Meta, Google, TikTok, LinkedIn, Bing, Taboola, Outbrain, and more. Server-side integrations like Meta CAPI ensure accurate tracking even with ad blockers and iOS privacy restrictions. Paperform only offers a basic Google Ads script.
What about payments and scheduling?
Paperform has broader payment gateway support (Stripe, PayPal, Square, Braintree) and native Google Calendar/Outlook scheduling. Heyflow supports Stripe with Apple Pay and Google Pay, plus native Calendly integration that captures booking data within your flow.
Start converting more from every paid click.
Join marketing teams using Heyflow to turn paid media into measurable ROI.