The flexible, feature-rich alternative to Typeform

Heyflow’s features, customizability, and simplicity make it the #1 Typeform alternative for marketing teams who want to convert more traffic with ease.
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Two mobile devices next to each other with Heyflow and TypeForm flows

Trusted by world-class marketers around the world

CiscoForbesRocket MortgageSaas GroupAxa

Typeform vs. Heyflow at a glance


  • Form builder, suited for beginners
  • Used for conducting research, creating quizzes, employee satisfaction surveys, polls, feedback surveys, and others
  • Little to no possibility to individualize your typeform, as they all have a specific, identifiable look and feel
  • Features and templates not optimized for the maximization of conversions and submissions

If you need a form builder for any of the above mentioned use cases, or if a high conversion rate is not your primary goal, we recommend using Typeform over Heyflow.


  • No-code platform suited for marketing and product teams wanting to build unique interactive forms, pages and flows to convert traffic
  • High level of customization and feature-depth in terms of design, analytics and integrations
  • Features and templates optimized to drive conversions
  • The go-to solution for Fortune 500 companies, fast-scaling startups and lead gen agencies

We recommend using Heyflow over Typeform if a high conversion rate is a top priority for your business, if you want to build a unique experience, or if you do lead generation.

Heyflow’s flexibility and customization has allowed us to bring our personalized onboarding experience to life.

Allison Wyatt

Allison Wyatt


Female Founder Collective

Why choose Heyflow over Typeform?

Conditional logic
Full design customizability
Upload custom fonts
Landing page blocks
More info

Landing page blocks such as accordions, logo bars, containers and more, help you build high-converting experiences.

Signature block
More info

Collect signatures from your respondents without making them leave your heyflow.

Server location
No. of questions/content blocks per screen
Editable cookie consent banner
ZapierZapier Integration
HubspotHubspot Integration
Google Tag ManagerGoogle Tag Manager Integration
Meta PixelMeta Pixel Integration
Meta Conversions APIMeta Conversions API Integration
MatomoMatomo Integration
TikTok PixelTikTok Pixel Integration
Linkedin Insight TagLinkedin Insight Tag Integration
Google OptimizeGoogle Optimize Integration
TrustedFormTrustedForm Integration
Custom domains
Loading screens
Concierge onboarding
Dedicated CS Manager from Day 1
Chatbot features

Forget boring forms.
Build outstanding flows that make people click.

With Heyflow we built exactly the user experience we wanted: No more clunky forms and higher conversion rates!

Johannes Roggendorf

Johannes Roggendorf



What makes Heyflow the best Typeform alternative?

1. Next-level design flexibility

100% on-brand

Match your flow to your brand identity by customizing anything from colors to fonts.

Heyflow screenshot showing custom font picker and color picker

Eye-catching design elements

Add 40,000+ icons from our integrated icon library, videos and other eye-catchers to make your flows look stunning.

Heyflow screenshot - icons

Design modes tuned to you

Select between Simple and Expert Design Mode, to set up either a small, or an extended library of fonts, colors and styles to match your brand design.

Design modes

2. Real actionable insights & powerful integrations

More and better tracking integrations

Send Heyflow conversion events to Meta, Google, LinkedIn and more, and use them for your campaign optimization.

Four icons - Meta, Tik Tok, Google Tag Manager, and LinkedIn

Website embedding

Embed your flow as a web component, popup, or within any website builder, and enjoy outstanding levels of responsiveness and loading speed.

Powerful analytics tab

Get valuable insights on your respondents' behavior through the built-in analytics tab. Understand where exactly they drop off, at what times and through what device they interact with your flow, conversion rate development over time, and more. All the data you need to optimize your flow effectively inside of Heyflow — no additional setup or integration needed!

Heyflow screenshot - analytics

3. Technology designed to drive conversions

Integrate loaders to increase perceived value

Add custom loaders to signal to your users the flow is responding to their input. When users feel an offer is being personalized just for them, it tends to significantly increase conversions.


Book meetings and collect signatures without UX breaks

Use Heyflow’s date picker block, calendly block or signature block to generate meetings and collect signatures without your users having to leave your flow.

Screenshot of a signature and date picker

Page speed scores >90

Flows built with Heyflow load fast by default, so that there’s no friction when your website visitors convert — even if they open your heyflow with an outdated mobile device or through a poor internet connection.

4. Ability to build entire landing pages

Typeform users switch to Heyflow because they are tired of tediously embedding their forms on their page through a website builder. With Heyflow, they get the best of both worlds: create interactive flows and build impressive landing pages using more than 20 dedicated landing page blocks.

5. Enterprise-grade data security

Sensitive tag

Decide through a simple click which data you want to have deleted from Heyflow servers permanently.

Heyflow screenshot - data security

Custom cookie consent banner

Build your own cookie consent banner in Heyflow in a snap.

A screenshot of a custom cookie consent banner

Security standards and certifications

Built in Germany, hosted in the EU, ISO 27001 certified and 100% GDPR-compliant. We keep your data safe and protect your customers’ privacy.

Doubts? Don’t take our word for it.
Read our reviews instead.

Best form builder I’ve ever used, and I’ve used a lot of them.

The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.

– Sean M., Founder

Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.

– Thomas B., CEO & Head of Growth

Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads.  We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.