The modern, customizable alternative to Wufoo
Your visitors deserve more than a standard static form. Heyflow's rich features, design options and customizability make it the #1 Wufoo alternative for converting more traffic through an engaging experience.
Trusted by world-class marketers around the world
Wufoo vs. Heyflow at a glance
Wufoo
- Form builder with a classic approach, suited for building regular forms, simple questionnaires or private RSVP’s
- Customization of forms and blocks is not a native functionality, can be achieved using a self-coded CSS stylesheet
- Variety of simple templates for different use cases, using one standardized design
If you’re looking to build a regular, plain form that doesn’t require a modern design or visual customization, or you prefer a simplified building experience, consider working with Wufoo.
Heyflow
- No-code platform suited for marketing and product teams wanting to build unique interactive forms, pages and flows to convert traffic
- High level of customizability so you can match your brand design. Adapt colors, upload custom fonts and much more – without code
- Numerous features and individual templates optimized to drive conversions
We recommend using Heyflow over Wufoo if a high conversion rate is a top priority for your business, if you do lead generation, or if you want to create a unique, on-brand experience.
Get startedWhy choose Heyflow over Wufoo?
Standout Features
Full design customizability without any coding
Meta Conversions API IntegrationNative A/B Testing
Types of form blocks
20
40+
Build & Design
Custom CSS
Custom HTML and JavaScript
Fully customizable cookie consent banner
Integrated icon libraries
Upload custom fonts
Integrate & Automate
Google Analytics Integration
Google Tag Manager Integration
Hubspot Integration
Linkedin Insight Tag IntegrationSalesforce Integration
TikTok Pixel Integration
TrustedForm Integration
Zapier IntegrationPersonalize & Optimize
Calculations
Conditional logic
Full responsiveness
Variables for personalisation
Build beautiful, converting flows
Wufoo
Heyflow
Beyond the simplicity and speed, Heyflow was remarkably customizable to even match our company’s strict brand guidelines.
Jesse Thompson
Senior Product Designer
What makes Heyflow the best Wufoo alternative?
Design without limits
- Customize every detail to match your brand – from colors to custom fonts and styles.
- Toggle between Simple and Expert Modes to design at your own pace and skill level.
- Add your own CSS, HTML blocks, or integrate Google & custom fonts for pixel-perfect branding.
See what works. Connect what matters
- Sync seamlessly with your favorite tools: CRMs, analytics, marketing platforms, and more.
- Track every interaction and drop-off point with real-time analytics.
- Run A/B tests to see what converts best and optimize every step for higher performance.
Turn clicks into customers
- Show only relevant questions with conditional logic to keep users moving forward.
- Speak directly to each user with dynamic content that feels personal.
- Fully responsive design ensures a smooth, high-converting experience on any device.
Build pages that perform
- Launch high-performing, mobile-optimized pages in minutes – no coding required.
- Choose from proven templates or start from scratch with full creative control.
- Easily embed videos, forms, and other interactive elements to keep users engaged.
Enterprise-grade security, built In
- Hosted on EU-based servers with ISO 27001 certification and regular penetration testing.
- Protect sensitive data with GDPR-friendly features like auto-delete and the Sensitive Tag.
- Stay in control with export options, version backups, and expert support for legal compliance.
Still deciding? Don't take our word for it.
Read more from our happy customers.
Star rating: 5
Best form builder I’ve ever used, and I’ve used a lot of them.
The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.
Star rating: 4
Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.
Star rating: 5
Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads. We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.