The modern, customizable alternative to Wufoo
Trusted by world-class marketers around the world
Wufoo vs. Heyflow at a glance
Wufoo
- Form builder with a classic approach, suited for building regular forms, simple questionnaires or private RSVP’s
- Customization of forms and blocks is not a native functionality, can be achieved using a self-coded CSS stylesheet
- Variety of simple templates for different use cases, using one standardized design
If you’re looking to build a regular, plain form that doesn’t require a modern design or visual customization, or you prefer a simplified building experience, consider working with Wufoo.
Heyflow
- No-code platform suited for marketing and product teams wanting to build unique interactive forms, pages and flows to convert traffic
- High level of customizability so you can match your brand design. Adapt colors, upload custom fonts and much more – without code
- Numerous features and individual templates optimized to drive conversions
We recommend using Heyflow over Wufoo if a high conversion rate is a top priority for your business, if you do lead generation, or if you want to create a unique, on-brand experience.
Why choose Heyflow over Wufoo?
 |  | |
|---|---|---|
Conditional logic | ||
Types of form blocks | 20 | 40+ |
Variables for personalisation | ||
Full design customizability without any coding | ||
Native A/B Testing | ||
Full responsiveness | ||
Integrated icon libraries | ||
Upload custom fonts | ||
Fully customizable cookie consent banner | ||
Calculations | ||
Custom CSS | ||
Custom HTML and JavaScript | ||
 Zapier Integration | ||
 Salesforce Integration | ||
 Hubspot Integration | ||
 Google Analytics Integration | ||
 Google Tag Manager Integration | ||
 Meta Conversions API Integration | ||
 TikTok Pixel Integration | ||
 Linkedin Insight Tag Integration | ||
 TrustedForm Integration | ||
Dedicated CS manager from day 1 |
Build beautiful, converting flows
Wufoo
Heyflow
Beyond the simplicity and speed, Heyflow was remarkably customizable to even match our company’s strict brand guidelines.
Jesse Thompson
Senior Product Designer
What makes Heyflow the best Wufoo alternative?
1. Next-level design flexibility
100% on-brand
Match your forms to your brand identity by customizing anything from colors to fonts.
Eye-catching design elements
Add 40,000+ icons from our integrated icon library, videos and other eye-catchers to make your forms and pages look stunning.
Design modes tuned to you
Select between Simple and Expert Design Mode, to set up either a small, or an extended library of fonts, colors and styles to match your brand design.
2. Real actionable insights & powerful integrations
More and better tracking integrations
Send Heyflow conversion events to Meta, Google, LinkedIn and more, and use them for your campaign optimization.
Website embedding
Embed your Heyflow form as a web component, popup, or within any website builder, and enjoy outstanding levels of responsiveness and loading speed.
Powerful analytics tab
Get valuable insights on your respondents' behavior through the built-in analytics tab. Understand where exactly they drop off, at what times and through what device they interact with your form, conversion rate development over time, and more. All the data you need to optimize your forms and pages effectively inside of Heyflow – no additional setup or integration needed!
3. Technology designed to drive conversions
Integrate loaders to increase perceived value
Add custom loaders to signal to your users the form is responding to their input. When users feel an offer is being personalized just for them, it tends to significantly increase conversions.
Book meetings and collect signatures without UX breaks
Use Heyflow’s date picker block, calendly block or signature block to generate meetings and collect signatures without your users having to leave your form.
Page speed scores >90
Forms built with Heyflow load fast by default, so that there's no friction when your website visitors convert – even if they open your heyflow forms with an outdated mobile device or through a poor internet connection.
4. Ability to build entire landing pages
5. Enterprise-grade data security
Sensitive tag
Decide through a simple click which data you want to have deleted from Heyflow servers permanently.
Custom cookie consent banner
Build your own cookie consent banner in Heyflow in a snap.
Security standards and certifications
Built in Germany, hosted in the EU, ISO 27001 certified and 100% GDPR-compliant. We keep your data safe and protect your customers’ privacy.
Still deciding? Don't take our word for it.
Read more from our happy customers.
Best form builder I’ve ever used, and I’ve used a lot of them.
The analytics of being able to see where people drop out of the form is so awesome. I’m then able to reiterate quickly when I see a massive drop-off on why people are not completing the form. I also love how it’s truly customizable - from brand colors and fonts to the size of the buttons - and it’s all mobile friendly.
Effortless Form Creation: Streamlined low-code Solution for a Top-Notch Customer Experience!
Very positive overall experience. We used to build entirely custom forms and loan applications ourselves which took weeks to complete, but with Heyflow we can go from ideation to deployment in less than a day! Look forward to seeing the new features coming out.
Great customer support, neat product
Intuitive software that really helped us generate more high-quality B2B leads. We were looking for a software that gives us more flexibility in terms of UI/UX design. The problem with other form and quiz builders is that they never feel native on your website. Well, that has changed with Heyflow. Another big plus: The customer support is very helpful and fast.