Paid Search Manager (m/f/d)

Hamburg / Remote

Full-time

Marketing & Product

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Your mission

Own and scale our Google Ads strategy end-to-end, focusing on generating qualified leads and accelerating pipeline for our B2B SaaS product.
Translate clicks into revenue. You understand how paid search supports complex buyer journeys and optimize for full-funnel metrics, not just CPC or CTR.
Drive intent-based acquisition. You’re fluent in identifying high-converting keywords, refining targeting, and optimizing campaigns to reach decision-makers at the right stage of the funnel.
Data is your second language. You track performance in GA4 and Google Ads, ensure accurate attribution via GTM, and turn data into clear, actionable insights.
You collaborate cross-functionally. You work closely with content, product marketing, and sales to ensure campaign messaging resonates with our ICP and aligns with key value props.
Messaging matters. You contribute to ad copy and landing page strategy that speaks directly to ICP pain points, business outcomes, and SaaS buyers’ needs.
Own vendor management. Whether working with agencies or freelancers, you know how to brief clearly, give constructive feedback, and hold partners accountable for results.

Your profile

3–5+ years of hands-on experience managing Google Ads campaigns, ideally within B2B SaaS and a hybrid PLG and SLG motion; Experience with Microsoft Ads (Bing) or other paid search platforms a plus
Deep familiarity with the B2B marketing and Lead Gen landscape — you understand the tools and platforms our customers use and how they think about buying solutions like ours
Proficient with GA4, Google Tag Manager, and UTM-based tracking strategies
Experience managing budgets and reporting performance clearly to cross-functional stakeholders
A test-and-learn mindset: you constantly experiment with keywords, messaging, and landing pages to uncover what moves the needle
Fluent in German and English with strong written and verbal communication skills, especially in conveying insights and strategy

Benefits tailored just for you

Just like fingerprints, each of us is one-of-a-kind, and that's why we believe in catering to your individual needs. We go beyond the basics, offering a generous 30 vacation days per year, flexible remote work options, fully equipped, beautiful offices, and a lucrative referral program. But that's just the beginning! Dive into the details below to learn more about the additional perks that our team absolutely loves:

Pick your own benefits

At Heyflow, you can select your own benefits. We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.
For our employees outside of Germany, we offer a flexible selection of benefits too. You can use your bonus e.g. for private health insurance, home office equipment, or co-working spaces.

Multiple offsites per year

We love getting together and celebrating our success. Because even though working remotely has its benefits, we definitely miss the personal interactions with each other. So, how about a team event with escape rooms and nice dinners? Or a boat trip plus drinks at a beach bar? At Heyflow, you’ll enjoy big events where the entire company comes together, and in-person offsites with your team, because we care about those valuable face-to-face moments.

Hardware & software

State-of-the-art hardware and software enable us to deliver peak performance. Whether you select a MacBook Pro or Lenovo, a trackpad or a mouse, a monitor screen or a laptop stand: we make sure your setup suits your needs, allowing you to work effectively and excel in whatever you do.

360 degree feedback

At Heyflow, we value open communication and honest feedback. That’s why we have regular 360-degree feedback periods, where every Heyflower has the opportunity to receive valuable input from their peers, stakeholders and managers. These feedback sessions are a great basis for anyone to develop, improve their skills and work on their career path.

Career development

When it comes to your career and development plans, Heyflow wants to support you in the best way possible. That’s why we offer our employees the possibility to attend courses, trainings, professional events or obtain certificates related to their field.

Sustainable goodies

In a remote work setup, it’s not always easy to feel connected to the brand, product, and culture. That's why we make sure everyone gets a cool onboarding goodie bag with Heyflow swag when they join. It's fun, useful stuff you can wear, use at home, or take outside. And the cherry on top? Our swag is sustainably produced because we care about the environment.

Ready to join the team?

At Heyflow, we believe in a collaborative culture where every single one contributes their part to making Heyflow the best place to work at. We celebrate our differences and diversity while all moving towards one common goal. It’s the people and their energy that shape Heyflow’s unique culture. We’re all fueled by the intrinsic motivation to improve both the product and the business, and we don’t forget to have fun along the way.

Apply to this job orLearn more on our Careers page