AEO / LLM-Search Lead (m/f/d)

Hamburg / Remote

Full-time

Editorial & Writing

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Your mission

AI-powered search is reshaping how buyers discover software. We're seeing 50%+ month-over-month growth in traffic from LLM-driven channels, and we believe this will become one of our largest acquisition sources. We're hiring someone to own this end to end — and turn early momentum into a defensible growth engine.

AEO / GEO / LLM Search (primary focus): Grow Heyflow's visibility across AI-powered search – ChatGPT, Perplexity, Gemini, Copilot, and whatever comes next. Reverse-engineer how models source and rank information, then systematically increase Heyflow's share of voice for high-intent queries. Build the monitoring and measurement infrastructure from scratch.

Digital PR & Entity Building: Get Heyflow mentioned on the sources that models trust – G2, Capterra, industry roundups, comparison posts, authoritative blogs. Own outreach, relationship building, and placement strategy. This is the highest-leverage AEO tactic and a core part of the role.

Content Strategy & Production: Plan and produce the content that feeds both AI citations and organic search – comparison pages, use-case content, structured data, knowledge-base articles. Use LLMs to accelerate content production without sacrificing quality.

Measurement & Experimentation: Build the tracking layer: AI referral traffic, brand mention monitoring across model outputs, share-of-voice dashboards, citation source analysis. Run high-velocity experiments – this field changes weekly, and the playbook doesn't exist yet.

SEO (secondary focus): Maintain and grow organic search as a channel. Technical audits, on-page optimization, site health. This supports AEO work (the foundations overlap) but is not the primary focus of the role.

Future scope: LinkedIn, YouTube & Creator Programs: As LLMs increasingly pull from LinkedIn and YouTube, this role will expand to include driving Heyflow's presence on these platforms — thought leadership content, contributor programs, tutorials, comparison videos. We're hiring someone who sees this as an opportunity, not scope creep.

Your profile

This role barely exists as a job title. We're not looking for someone who's done it before — we're looking for someone who'll figure it out faster than anyone else.Must-haves

You can reverse-engineer why a model cites source A over source B for a given query – and you know what levers actually influence that. This is the core skill.
You build with LLMs, not just use them. Scripting bulk prompt tests, automating citation tracking, generating content variations at scale – AI is your infrastructure, not your side tool.
Strong content strategy background. You can plan and orchestrate high-volume content production that's structured for both human readers and model consumption.
Digital PR instincts. You know how to get a product mentioned on the sources that matter – and you've done it before, whether you called it PR, link building, or partnerships.
Highly self-sufficient. You work directly in the CMS, handle technical audits yourself, write and ship structured data, and don't file tickets for things you can do in 10 minutes.
Analytically rigorous. You'll be inventing the metrics for this channel. You need to be comfortable building dashboards, defining KPIs that don't exist yet, and making budget cases with imperfect data.
High experimentation velocity. You run 10 tests a week, document what works, and adapt when a new model drops and citation behavior shifts overnight.

Nice-to-haves

Proven SEO track record – technical and content-driven, not just keyword research.
Experience with programmatic or scripted workflows (Python, APIs) for monitoring and content automation.
Background in B2B or SaaS – useful for understanding the buyer, but not required.
Interest in or experience with creator programs, LinkedIn thought leadership, or YouTube content strategy.

Benefits tailored just for you

Just like fingerprints, each of us is one-of-a-kind, and that's why we believe in catering to your individual needs. We go beyond the basics, offering a generous 30 vacation days per year, flexible remote work options, fully equipped, beautiful offices, and a lucrative referral program. But that's just the beginning! Dive into the details below to learn more about the additional perks that our team absolutely loves:

Pick your own benefits

At Heyflow, you can select your own benefits. We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.
For our employees outside of Germany, we offer a flexible selection of benefits too. You can use your bonus e.g. for private health insurance, home office equipment, or co-working spaces.

Multiple offsites per year

We love getting together and celebrating our success. Because even though working remotely has its benefits, we definitely miss the personal interactions with each other. So, how about a team event with escape rooms and nice dinners? Or a boat trip plus drinks at a beach bar? At Heyflow, you’ll enjoy big events where the entire company comes together, and in-person offsites with your team, because we care about those valuable face-to-face moments.

Hardware & software

State-of-the-art hardware and software enable us to deliver peak performance. Whether you select a MacBook Pro or Lenovo, a trackpad or a mouse, a monitor screen or a laptop stand: we make sure your setup suits your needs, allowing you to work effectively and excel in whatever you do.

360 degree feedback

At Heyflow, we value open communication and honest feedback. That’s why we have regular 360-degree feedback periods, where every Heyflower has the opportunity to receive valuable input from their peers, stakeholders and managers. These feedback sessions are a great basis for anyone to develop, improve their skills and work on their career path.

Career development

When it comes to your career and development plans, Heyflow wants to support you in the best way possible. That’s why we offer our employees the possibility to attend courses, trainings, professional events or obtain certificates related to their field.

Sustainable goodies

In a remote work setup, it’s not always easy to feel connected to the brand, product, and culture. That's why we make sure everyone gets a cool onboarding goodie bag with Heyflow swag when they join. It's fun, useful stuff you can wear, use at home, or take outside. And the cherry on top? Our swag is sustainably produced because we care about the environment.

Ready to join the team?

At Heyflow, we believe in a collaborative culture where every single one contributes their part to making Heyflow the best place to work at. We celebrate our differences and diversity while all moving towards one common goal. It’s the people and their energy that shape Heyflow’s unique culture. We’re all fueled by the intrinsic motivation to improve both the product and the business, and we don’t forget to have fun along the way.

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