Senior Product Marketing Manager (m/f/d)

Hamburg / Remote

Full-time

Marketing & Product

Apply now

Your mission

You'll be Heyflow's Senior Product Marketing Manager, the person who shapes how we position our product and brings it to market with real impact. You'll work closely with our CEO and Product teams, with a lot of freedom to design and execute the formats and campaigns you think will move the needle. In return, we'd love someone who's genuinely excited to roll up their sleeves.

Own Heyflow’s product positioning by developing clear, compelling messaging that communicates our value to growth marketers, scaling teams, and enterprise buyers, based on a deep understanding of our product, customers, and competitive landscape.
Lead go-to-market launches for new features, working closely with Product Managers to translate what was built and why into impactful launch strategies and campaigns.
Execute end-to-end feature launches across channels including email, in-app messaging, landing pages, blog posts, and video, while tracking adoption and product usage after launch.
Develop and run product-driven growth initiatives, testing creative formats, angles, and channels to expand reach and drive adoption among both existing users and new audiences.
Collaborate closely with the CEO and Product teams, helping shape the product marketing function while independently designing and executing initiatives that move the business forward.
Act as a hands-on driver of impact, taking ideas from concept to execution and continuously optimizing how Heyflow is positioned and brought to market.

Your profile

Experience in B2B SaaS product marketing, ideally in a growth-stage environment, with a strong understanding of positioning and go-to-market strategies.
High agency and entrepreneurial thinking, with a track record of building, driving, or figuring things out independently rather than waiting for detailed instructions.
Excellent writing and messaging skills, with the ability to translate complex product capabilities into clear and compelling narratives.
Fluency in German and English (near-native written and spoken) to effectively communicate with both local and international audiences.
Hands-on experience with marketing automation tools, such as HubSpot or similar platforms.
Comfort working with AI tools as a natural part of your day-to-day workflow.
Experience owning go-to-market launches end-to-end, from strategy through execution and measurement.
Bonus: familiarity with Figma and video editing, plus curiosity to become a true Heyflow power user and deeply understand the product you’re marketing.

Benefits tailored just for you

Just like fingerprints, each of us is one-of-a-kind, and that's why we believe in catering to your individual needs. We go beyond the basics, offering a generous 30 vacation days per year, flexible remote work options, fully equipped, beautiful offices, and a lucrative referral program. But that's just the beginning! Dive into the details below to learn more about the additional perks that our team absolutely loves:

Pick your own benefits

At Heyflow, you can select your own benefits. We’ve partnered up with 12 services and providers for you to choose from. Public transportation, vacation and lunch bonuses? No problem. Gym membership, daycare and a bikeleasing subscription? We’ve got you covered. You pick, we take care, you enjoy.
For our employees outside of Germany, we offer a flexible selection of benefits too. You can use your bonus e.g. for private health insurance, home office equipment, or co-working spaces.

Multiple offsites per year

We love getting together and celebrating our success. Because even though working remotely has its benefits, we definitely miss the personal interactions with each other. So, how about a team event with escape rooms and nice dinners? Or a boat trip plus drinks at a beach bar? At Heyflow, you’ll enjoy big events where the entire company comes together, and in-person offsites with your team, because we care about those valuable face-to-face moments.

Hardware & software

State-of-the-art hardware and software enable us to deliver peak performance. Whether you select a MacBook Pro or Lenovo, a trackpad or a mouse, a monitor screen or a laptop stand: we make sure your setup suits your needs, allowing you to work effectively and excel in whatever you do.

360 degree feedback

At Heyflow, we value open communication and honest feedback. That’s why we have regular 360-degree feedback periods, where every Heyflower has the opportunity to receive valuable input from their peers, stakeholders and managers. These feedback sessions are a great basis for anyone to develop, improve their skills and work on their career path.

Career development

When it comes to your career and development plans, Heyflow wants to support you in the best way possible. That’s why we offer our employees the possibility to attend courses, trainings, professional events or obtain certificates related to their field.

Sustainable goodies

In a remote work setup, it’s not always easy to feel connected to the brand, product, and culture. That's why we make sure everyone gets a cool onboarding goodie bag with Heyflow swag when they join. It's fun, useful stuff you can wear, use at home, or take outside. And the cherry on top? Our swag is sustainably produced because we care about the environment.

Ready to join the team?

At Heyflow, we believe in a collaborative culture where every single one contributes their part to making Heyflow the best place to work at. We celebrate our differences and diversity while all moving towards one common goal. It’s the people and their energy that shape Heyflow’s unique culture. We’re all fueled by the intrinsic motivation to improve both the product and the business, and we don’t forget to have fun along the way.

Apply to this job orLearn more on our Careers page